Spring Break at WaterColor

Wu · 03-02-2005, 07:34 AM

WATERCOLOR--In an effort to cash in on 2003's lucrative college spring break season that began March 1, Watercolor marketing representative Steve Burke announced a new media blitz targeting college age nerds, geeks and bible beaters he says the boring community will appeal to. "There's a huge group of ridiculed college kids out there that feel out of place in all the wild partying and drinking that goes on cool places like Daytona, Cancun or Panama City Beach," says Burke. "Geeks and other nerdy kids that don't drink or party can spend spring break with us and feel like they belong."

The new million dollar campaign features ads that target professional societies, choral groups and Christian organizations in major colleges and universities around the southeast. Junior colleges and technical schools are especially targeted. Watercolor spring activities director Meredith Kirtz has planned events and programs specially designed for nerds and geeks. "Normally, spring break is pretty quiet for us," says Kirtz, "but this year we're going to raise the roof with a Harry Potter costume bonfire on the beach, a late night Pictionary contest out by the pool, and an alchohol-free Lord of the Rings themed lock-in at Fish Out of Water where the kids can make their own sundaes. It's going be pretty wild and crazy."

Marketing directors at Seaside and Rosemary Beach are closely watching Watercolor's success. According to one marketing director at Seaside, "if it works for them, we're going to go after these losers next year. We're just as boring as Watercolor."

**RiverOtter** · 03-02-2005, 07:48 AM

Originally Posted by Wu

WATERCOLOR--In an effort to cash in on 2003's lucrative college spring break season that began March 1, Watercolor marketing representative Steve Burke announced a new media blitz targeting college age nerds, geeks and bible beaters he says the boring community will appeal to. "There's a huge group of ridiculed college kids out there that feel out of place in all the wild partying and drinking that goes on cool places like Daytona, Cancun or Panama City Beach," says Burke. "Geeks and other nerdy kids that don't drink or party can spend spring break with us and feel like they belong."

The new million dollar campaign features ads that target professional societies, choral groups and Christian organizations in major colleges and universities around the southeast. Junior colleges and technical schools are especially targeted. Watercolor spring activities director Meredith Kirtz has planned events and programs specially designed for nerds and geeks. "Normally, spring break is pretty quiet for us," says Kirtz, "but this year we're going to raise the roof with a Harry Potter costume bonfire on the beach, a late night Pictionary contest out by the pool, and an alchohol-free Lord of the Rings themed lock-in at Fish Out of Water where the kids can make their own sundaes. It's going be pretty wild and crazy."

Marketing directors at Seaside and Rosemary Beach are closely watching Watercolor's success. According to one marketing director at Seaside, "if it works for them, we're going to go after these losers next year. We're just as boring as Watercolor."

Your killing me