Christian Siriano Headlines South Walton Fashion Week Oct 5-8

October 7, 2016 by SoWal Staff

South Walton Fashion Week (SWFW) brings style to the coast once again this Fall. Fashion hits the beach October 5th through 8th in venues throughout South Walton featuring celebrity designer Christian Siriano as a 2016 headliner and an emerging designer competition judge. 

Dubbed "the new king of old-school glamour" by Elle and "the next billion-dollar designer" by Yahoo! Style, Mr. Siriano’s designs have appeared on the world's biggest stars, including First Lady Michelle Obama, Scarlett Johansson, Lupita Nyong'o, Gwyneth Paltrow, Kate Hudson, Sarah Jessica Parker, Rihanna, Jennifer Lopez, Celine Dion, Lady Gaga, Taylor Swift, Carrie Underwood, Kerry Washington, Julia Louis-Dreyfus, Tina Fey, Heidi Klum, Oprah Winfrey, Victoria Beckham, and Kate Upton, to name just a few.
A VIP Christian Siriano trunk show will take place at Alys Beach’s Caliza Pool and Alys Shoppe on Friday, October 7th, and Mr. Siriano’s designs will also be featured on the SWFW runway on Saturday, October 8th.  Christian will be joined on the special guest panel by international artist Ashley Longshore (Anthropologie), television star Becca Tilley (The Bachelor), fashion photographer Carlo Pieroni, supermodel Carol Wilson, model agent Jenni Lubo (Click Models), and more to be announced soon.

In its fourth year, South Walton Fashion Week is a large-scale, multi-day event on Northwest Florida’s Gulf Coast that celebrates high fashion by featuring national, regional and local designers, retail boutiques, emerging designers, and a model competition.  Runway shows, trunk shows, parties, and presentations will take place in beach neighborhoods throughout South Walton. Runway shows, parties and style lounge will take place in two main venues over three exciting nights this year: 30Avenue and Grand Boulevard. 


Prime-time runway shows will take place at 30Avenue on Thursday and Friday and at Grand Boulevard on Saturday. VIE Magazine will host the official SWFW Launch Party, The Get Down, at their headquarters in Grayton Beach on Wednesday, October 5th followed by an After-Party at Salon 76.  Day-time venues include Silver Sands Premium Outlets, The Shops at The Hub, Tommy Bahama, and more. A full list of runway shows and schedule of events is now available - see below for SWFW times and places!

The official SWFW Event Schedule is now live. Get your general admission and VIP tickets to the launch party and runway shows featuring talented emerging designers and featured designers Christian Siriano, Amanda Valentine, Tieler James, and Nicole Paloma showcasing their incredible collections on the runway. ZT Motors Style Lounge with shopping and craft cocktail bar will open at 6pm prior to Runway Shows each night at 30Avenue and Grand Boulevard events.

Wed October 5 
Launch Party at VIE headquarters 6pm. Grayton Beach
After Party at The Craft Bar9pm-12am. Grayton Beach

Thursday, October 6
VIP Pre-Party at Outpost 5pm. 30Avenue  
ZT Motors Style Lounge: shopping and craft cocktail bar at 30A Venue 6pm. 30Avenue
Runway Shows & Emerging Designer Competition at 30A Venue 7pm. 30Avenue
After-Party at Roselie Dining & Seafood Bar 10pm. 30Avenue 

Friday, October 7
Christian Siriano VIP Presentation & Trunk Show at Caliza Pool and Ays Shoppe 10am. Alys Beach
Becca Tilley Meet & Greet at Shops at The Hub 2pm. WaterSound Beach
VIP Pre-party at Willow + Mercer 5pm. 30Avenue
ZT Motors Style Lounge: 30A Venue 6pm. 30Avenue 
Runway Shows & Emerging Designer Competition at 30A Venue. 30Avenue
After-Party at Roselie Dining & Seafood Bar 10pm. 30Avenue

Saturday, October 8
J's Everyday Fashion Style Seminar at Silver Sands Premium Outlets 11am. Miramar Beach
VIP Pre-Party at Tommy Bahama 5pm. Grand Boulevard
ZT Motors Style Lounge at 560 Grand Boulevard 6pm (next to Altar'd State). Grand Boulevard
Runway Shows & Emerging Designer Competition at 560 Grand Boulevard 7pm. Grand Boulevard
After-Party at Craft Bar 10pm. Grand Boulevard

SWFW Runway Partners are Vivo Spa Salon, Saks Fith Avenue OFF Fifth, OKO, 30A Dumpster Diver, Anatomie, Wren's Village Boutique, Tommy Bahama, Lilly Pulitzer, and Anthropologie.
Emerging designers who are selected as semi-finalists will showcase their designs on the SWFW runway at 30A Venue on Thursday and Friday, and the judges will determine three finalists who will show on Saturday night.  The winner will be announced at the conclusion of Saturday's runway show, and the winner will receive a prize package that includes $2,000 cash, a feature in VIE's 2017 Fashion Issue, and a prime-time runway show at 2017 SWFW. Chosen SWFW 2016 models will walk the SWFW runway to compete for the Sheila Goode Model of the Year award package, including $1,000 cash, a feature in VIE’s 2017 Fashion Issue and a meeting with Click Atlanta.  
General admission tickets start at $20 for day-time events and $50 for prime-time events, and VIP tickets start at $100. Tickets and special lodging partner packages can be found at

 South Walton Fashion Week is produced by the Cultural Arts Alliance of Walton County (CAA) in partnership with Monark Events and presented by Visit South Walton, Grand Boulevard and VIE Magazine. Other partners include 30Avenue, ZT Motors, VIVO Spa Salon, Oko, Pure & Couture, Willow + Mercer, Linda Miller - The Smile of 30A,  Bud & Alley's, Emerald Coast Magazine, The 30A Company, Tommy Bahama, Alys Beach, and Silver Sands Premium Outlets. Net proceeds benefit the CAA, which is the designated Local Arts Agency that supports the arts through leadership, advocacy, funding, programs and education. The vision of the CAA is to make Walton County a creative place in which to live, work and visit (

Following his studies in London under Vivienne Westwood and Alexander McQueen, Christian Siriano launched his eponymous collection in 2008. The Christian Siriano collection is shown each season at New York Fashion Week, and presented in New York and Paris to retailers. Known for whimsical and show-stopping design – from fantasy evening gowns and cocktail dresses to tailored sportswear, intricately detailed shoes and accessories – the collection can be found at Neiman Marcus, Bergdorf Goodman, and other department stores and specialty boutiques around the globe. In 2012 the first flagship Christian Siriano store opened on Elizabeth Street in New York City, and in 2013 he was inducted as a member of the Council of Fashion Designers of America (CFDA). 

Christian Siriano also designs four seasonal collections of affordable shoes and handbags for Payless ShoeSource, an ongoing guest designer collaboration since 2009. In 2016 he designed a collaboration collection with Lane Bryant. Other design partnerships have included a makeup line for Victoria’s Secret, and clothing and/or accessories with Best Buy, HSN, Disney, Nordstrom, Puma, Starbucks, Spiegel, and others. He is the youngest person to ever appear on the Crain's “40 Under 40” list, was a member of Forbes' "30 Under 30" in 2015, and he co-founded accessories e-commerce retailer “Send the Trend” and served as Chief Curator until its acquisition by QVC in 2012. "Silhouette," his first fragrance, launched in 2014. Christian Siriano intimates, eyewear, home/bedding, and beauty collections all launched in 2015 and 2016. 

The Cultural Arts Alliance of Walton County (CAA) supports the arts through leadership, advocacy, funding, programs and education. The vision of the CAA is to make Walton County a creative place in which to live, work and visit - a destination for cultural and artistic excellence where lives are enriched, economy is stimulated and community is strengthened.  In addition to South Walton Fashion Week, the CAA produces the 30A Songwriters Festival, Art Week South Walton, ArtsQuest, Seaside Writers Conference, the Flutterby Festival, and Valentine Tour of Homes.  The CAA presents over 200 workshops each year at the Bayou Arts Center, provides arts education funding through the Art For All program, and leads The Foster Gallery, a fine art co-op gallery that features local artists and special exhibits.  Learn more and become a member at

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