Lesan Gouge to Lead Membership and Marketing at Santa Rosa Golf & Beach Club
September 25, 2012 by SoWal Staff
Santa Rosa Golf & Beach Club recently announced the hiring of Lesan Gouge to lead the Club’s Marketing and Membership campaigns. Gouge brings a plethora of knowledge, as well as years of experience in the U.S. Golf circuit, to the position.
A Texan by birth, Gouge has called the Emerald Coast home for close to 5 years. Gouge has been playing golf for over 20 years and is a former Division I NCAA Women’s Golfer for the University of Texas at San Antonio, where she was First Team all conference, all region, and a qualifier for the U.S. Women’s Amateur and U.S. Women’s Public Links.
In 2008, Gouge graduated with a Bachelor of Arts in Communication, with a focus in Public Relations, and moved to Destin to begin as the Tournament Coordinator for Sandestin Golf and Beach Resort. During her tenure there, she ran more than 500 tournaments and events annually. She also began managing the golf marketing for the resort in 2010, and increased rounds through strategic campaigns and ad placements.
In August of 2011, Gouge made the move to the Emerald Grande as the Group Sales Manager, leveraging the resort’s strengths and filling the hotel with corporate meetings, social events, family reunions, and association business. During her tenure at the Emerald Grande, she brought significant numbers and business to the Resort and formed relationships with globally known corporate entities. Gouge also received one-on-one sales training from former Ritz-Carlton Executive, Scott Russell, and brings those standards and tools with her.
Gouge’s office will be responsible for membership sales and marketing, member communication, and non-member golf sales.
"Lesan will have a significant impact on the positive changes of this Club. Her knowledge of the game, along with her marketing and communication experience, will take the Club to the next level. She brings a level of excitement and professionalism to the position and we are thrilled to have her on the team,” says Carter Murchison, Director of Golf.
For more information about Santa Rosa Golf & Beach Club, visit us online at www.santarosaclub.com or to reserve your tee time, call us at 850.267.2229. To reach Gouge directly, email her at email@example.com. Santa Rosa Golf & Beach Clubhouse is located at 334 Golf Club Drive in beautiful Santa Rosa Beach, FL.