South Walton Holiday Parade and Turn on the Town Nov 27 & 28

November 18, 2015 by Teresa Lischka

The Merchants of Seaside invite you to “Turn on the Town” on Nov. 27 & 28. Combine the small-town atmosphere of a beach community parade, throw in a dash of Santa Claus, and mix with the official lighting of a remarkable town on Florida's Emerald Coast, and you have the perfect makings to kick off the holiday season in beautiful Seaside. 

On Friday, Nov. 27, grab your blankets and head down to the Seaside Amphitheater at 7 p.m for a holiday edition of Central Square Cinema on the lawn in Central Square, featuring the movie “Elf.”
Holiday events continue on Saturday, Nov. 28, beginning with the weekly Seaside Farmers Market from 9 a.m. – 1 p.m. where a variety of local vendors will feature fresh produce, baked goods, dairy products, native plants and even some special holiday treats. Stop by behind Raw & Juicy in the Amphitheater!
Then grab your spot along 30A for the Annual South Walton Holiday Parade. This Seaside and SoWal tradition begins at 4 p.m. in front of Seagrove Plaza. Residents and visitors share in the glory as participants march 1.5 miles down Scenic Highway 30A from Seagrove decked in their Christmas best on festive holiday floats. The parade ends in Seaside as visitors welcome Santa and Mrs. Claus to town.
Parade participants should meet at the Seagrove Plaza at Garrett Realty on Scenic 30A no later than 3:15 p.m. with decorated entries. 

Registration for parade participants is required. To register for the parade, please click here for the Holiday Parade Registration Form, fill out the form and submit to Seaside or email it to  Registration fees are waived this year for businesses! Must register by Friday, Nov. 20.

The celebration continues with Turn on the Town at the conclusion of the parade as Santa and Mrs. Claus take the stage in the Seaside Amphitheater. Santa, master of ceremonies for the evening, will invite all of the kids to join him in front of the stage for a sing-a-long before magically brightening up the town. Then, the countdown begins in unison to “Turn on the Town” and exactly on cue, the magnificent 24-foot tree lights up. All of downtown Seaside is illuminated with bright, holiday lights! Following the lighting, bring your camera for photos with the jolly man from 5:00 – 8 p.m. 
Make plans to be in Seaside in December as the merchants bring back the popular Pensacola Symphony Orchestra performing under the stars Saturday, Dec. 19 at 5:30 p.m. Bring your lawn chairs and blankets and allow the sounds of the season to remind you of all the magic of the holidays!

Roll in New Year’s Eve at the 5th AnnualCountdown Seaside: A New Year’s Eve Celebration! On Wednesday,Dec. 31, experience a spectacular, family-friendly party featuring live entertainment along with kid’s art projects, street performers and a memorable fireworks finale atmidnight! Festivities begin at 7 p.m. More information coming soon!

Stay up to date on all South Walton holiday festivities at SoWal Events Calendar.


Teresa Lischka's picture

Teresa Lischka

A Birmingham native, Teresa could never get enough of the beach so she moved to SoWal as soon as she could. She loves sharing all things SoWal with the world.

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