Content type

Margaret Ellen Bridal

Maggie Matthews and Barbara Artman recently opened their bridal boutique, Margaret Ellen Bridal. Located in the bustling 30Avenue, the only bridal boutique in South Walton promises unwavering dedication to creating the most lavish and effortless shopping experience for every bride that walks through their door. 

A native from Mississippi, Maggie Matthews, always dreamed of pursuing a career involving wedding gowns. Although she spent many years as an elementary school teacher, her dream is now coming to fruition as she opens her new bridal boutique with her mother, Barbara Artman.

Margaret Ellen Bridal officially opened its doors on January 3, 2018. Celebrate the grand opening of Margaret Ellen Bridal at 30Avenue in Inlet Beach on Friday, February 16 from 10am til 6pm. The boutique carries a host of well-known dress designers including Blue Willow by Anne Barge, Blush by Hayley Paige, Hayley Paige, Liancarlo, Marchesa Notte, Martina Liana, and Nouvelle Amsale. Margaret Ellen Bridal plans to host a trunk show once a month, offering each designer the opportunity to showcase their line twice a year. Accessories will also be carried in store and will feature designers La Gartier and Sara Gabriel.

The team behind Margaret Ellen Bridal is dedicated to providing old-world customer service in which store visits are by appointment only and will only host one bride at a time to ensure all of their needs are met.  


“We want each bride to feel incredibly special at their appointment,” says Matthews. “This is the most important dress you can buy and that alone warrants a bride to receive the most memorable wedding dress shopping experience by providing impeccable customer service and dedication to the bride.”

Prior to each appointment, the Margaret Ellen Bridal Consultant will have gathered information from the bride about her style, vision, price point and any other pertinent information. This will enable the consultant to gather a small selection of gowns for the bride to try on and eliminates the bride being overwhelmed with too many dresses to choose from. Brides may also browse through the other gowns available if they choose. Throughout the appointment, the bride’s guests will also enjoy sweet treats and libations while relaxing in the comfortable sitting area. 

Margaret Ellen Bridal is located on the second floor in the premier shops of 30Avenue, above 30A Olive Oil Company and across from 30A Smiles. The boutique is open by appointment only, Tuesday through Friday from 10 a.m. – 6 p.m. and on Saturday from 9 a.m. – 4 p.m. For more information on Margaret Ellen Bridal, please visit or on Facebook at  Call to make an appointment at (850)-641-0266.

Photo Gallery

Map of this Location

At a Glance