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Indigo Grand Opening at WaterColor Town Center

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What: Indigo Grand Opening at WaterColor Town Center
When: Thursday, March 1, 2018
Time: 5:00 pm to 7:00 pm
Where: Indigo Watercolor

Specializing in clothing, art, and decor, Indigo’s grand opening in Watercolor will feature light bites from the Honeycomb Kitchen & Catering, specialty spirits, giveaways, 20 percent off all jewelry, and live music by Zoe Walega and Max McCann from 5-7 p.m on March 1.

How many shades of blue can one count at the water’s edge on a typical 30A day? An azure sky, the cobalt horizon, cerulean waves— it was all those shades of blue that prompted Catherine Walega to move to Santa Rosa Beach two years ago. “I was so energized by the natural beauty of the area,” she recalls.  Now, Walega is adding her own hue of blue with Indigo: A Lifestyle Boutique.

“I chose the name because the Indigo plant is used to make the dye for denim and other fabrics, and it also has spiritual properties: it encourages great intuition, deep sincerity, and integrity.” Walega says. “We founded our business based on these traits, and we hope that when you visit our store you will feel the deep connection between nature and fashion.”

Likewise, Indigo is slated to greet shoppers with more than meets the eye; not merely a shop, rather a shopping experience.  The Indigo experience is completed by a fashion-forward staff centered on inspiration. “We want people to feel inspired, and at the same time, at home.”

Visit Indigo's Facebook page for event updates and to preview store merchandise! 

WaterColor is nestled between Grayton Beach State Park, Western Lake and Seagrove Beach, and wraps around the neighboring town of Seaside. Watercolor is one of a handful of planned “New Urban” communities that define Scenic 30A. The picturesque neighborhoods and storefronts integrate with our beautiful natural landscape. Elegant homes line the beach next to the stately WaterColor Inn, and residential streets fan out into the beautiful coastal forest of oaks, pines, magnolias, cypress and palmetto.

The Town Center extends north and south of Scenic 30A. It's a lively area that hosts all types of events, from art shows, to wine tastings, to kid-centered fun. Here, you can rent a bike, visit a gallery, do some shopping or grab a delicious meal. Fish out of Water is a centerpiece restaurant with a great Gulf front view located in the WaterColor Inn.

WaterColor is home to many of our favorite community festivals and events open to the public such as Art in the Park (Mar), Easter Celebration, Easy on 30A Concert (Jul), Fall Festival, MountainFilm Tour (Nov), Turkey Trot, Old Florida Holiday Winter Market and even more town happenings for resort guests such as concerts and movies in the park.

Learn more about towns and shops in South Walton:

SoWal Towns | WaterColor

SoWal Shopping Guide


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