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Kurt

Admin
Staff member
Oct 15, 2004
2,233
4,925
SoWal
mooncreek.com
http://www.stjoeclub.com

The St. Joe Company (NYSE: JOE) ("St. Joe") today announced that it is launching St. Joe Club & Resorts, a private membership club that will provide access to a diverse offering of benefits and privileges at Shark's Tooth Golf Club, WaterSound® Beach Club and Camp Creek® Golf Club in addition to other St. Joe® owned and operated facilities such as the award-winning WaterColor® Inn & Resort and Fish Out of Water® restaurant. As part of St. Joe Club & Resorts, the Company is expanding its vacation rental management services. Traditionally, St. Joe has only managed luxury homes in its real estate developments of the WaterColor and WaterSound Beach communities, but now it is offering luxury vacation home management services to homeowners in communities along the prestigious Highway 30A.


"Given the company's proven track record of managing award-winning club and resort operations and the increasing vacation-rental occupancies in this region of Florida, the timing is right to expand our luxury vacation home management operations," says Park Brady, CEO for The St. Joe Company. "This is a game changer for the business of vacation rental management on 30A. We believe our owners already have the best property management and resort rental rates. We are now giving our owners membership in and their rental guests access to St. Joe Club & Resorts. This significant competitive advantage will be of great benefit to the owners in the St. Joe Club and Resorts vacation rental program. In addition, we are providing a better value to our current club members through a more enhanced membership program."


Homeowners who have St. Joe Club & Resorts manage their vacation home may become members of St. Joe Club and Resorts, which will provide them and their rental guests access to amenities and benefits not available to the public. "We are adding value to homeowners for choosing St. Joe Club & Resorts rental management over that of other vacation rental companies," said Patrick Murphy, Vice President of Operations for The St. Joe Company. "Registered guests and the owners of St. Joe-managed vacation homes will have access to Camp Creek Golf Club, the WaterSound Beach Club and Shark's Tooth Golf Club."


St. Joe Club & Resorts amenities include the WaterSound Beach Club; three 18-hole championship golf courses-Shark's Tooth, Camp Creek and SouthWood; one six-hole executive golf course-OriginsSM; two tennis facilities; and a fitness center as well as numerous privileges including dining, recreational activities and social events. Four membership levels are available: Full, Limited Golf, Social and Resort and access to facilities or benefits are based on membership level.


"St. Joe has built a reputation of providing quality service as demonstrated through the numerous accolades the WaterColor Inn and Resort has received, including the recent Forbes Four-Star Resort rating," continued Murphy. "Striving to exceed this level of excellence is a guiding principle as we launch St. Joe Club & Resorts and a broader luxury vacation home rental program."


St. Joe Club & Resorts rental management is soliciting homeowners to join its program. St. Joe Club & Resorts offerings will begin January 1, 2014. As of March 1, 2014, Camp Creek and Shark's Tooth Golf Clubs will be private clubs and only members of St. Joe Club & Resorts and St. Joe Club & Resorts' registered guests will be eligible to play.
 

chanster

Banned
Dec 7, 2008
187
14
So st joe is going to be doing property rentals for any nice house along 30-a and and allowing the home owners and guests the right to use the golf courses and amenities of places like watersound and watercolor if they join st joe resorts and allow them to rent out there homes? If i'm not mistaken st joe charges 40% to manage rentals in watercolor. I bet the avg house does 80-100k per yr of rentals in watercolor so that's up to 40k a yr to st joe plus over riding all the maintenance work.I don't blame them the property mamagement business is super lucarative
 

coondog

Beach Lover
Apr 27, 2009
153
29
I feel bad for the current members of the Watersound Beach Club that paid up to $20,000 for memberships, and rent their homes in Watersound. They have apparently been told that if they do not use JOE as their rental company, that their guests are banned from using the Beach Club in the future. For those that rely on renting their homes out, this is an increased financial burden on them as the JOE rental fees appear to be more than anyone else in the market is charging. With the ability to deny your guests entry into the Beach Club, they can essentially charge whatever they want in the future as a management fee.
 

second wind

Beach Lover
Feb 18, 2013
75
22
Will the new St. Joe Bay-Walton Sector Plan development with its 112,000 acres for a future large retirement village also have access for rental management and amenity use ?
 

Matt J

SWGB
May 9, 2007
24,646
9,496
I feel bad for the current members of the Watersound Beach Club that paid up to $20,000 for memberships, and rent their homes in Watersound. They have apparently been told that if they do not use JOE as their rental company, that their guests are banned from using the Beach Club in the future. For those that rely on renting their homes out, this is an increased financial burden on them as the JOE rental fees appear to be more than anyone else in the market is charging. With the ability to deny your guests entry into the Beach Club, they can essentially charge whatever they want in the future as a management fee.

Yes, won't someone think of the second home owner who's just trying to turn a profit off their million dollar investment?
 

coondog

Beach Lover
Apr 27, 2009
153
29
Yes, won't someone think of the second home owner who's just trying to turn a profit off their million dollar investment?

Are these not the same second home owners that help keep the local economy afloat? Without them, like it or not, all of the locals will suffer, just as they did during the oil spill days.
 

Joby

Beach Lover
May 12, 2010
192
52
Yes, won't someone think of the second home owner who's just trying to turn a profit off their million dollar investment?

It's called capitalism, the model of the American economic system.



cap·i·tal·ism (kp-tl-zm)
n.
An economic system in which the means of production and distribution are privately or corporately owned and development is proportionate to the accumulation and reinvestment of profits gained in a free market.
 

Matt J

SWGB
May 9, 2007
24,646
9,496
I think what you are forgetting is that the beach club, golf and other amenities are not owned or operated by the HOA/COA so the owners have no rights to them regarding guests. This is all pretty clear in Florida statute and every once in a while someone gets upset that they can't shaft JOE on rental management fees and continue using amenities.
 

bentley williams

Beach Fanatic
Feb 24, 2005
652
127
SoWal
Are these not the same second home owners that help keep the local economy afloat? Without them, like it or not, all of the locals will suffer, just as they did during the oil spill days.

The local ecomony was just fine before all these second homes and their owners.
 
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