IMO, Alys Beach can't be compared to any other community along 30A - the community is totally unique and far superior as far as building practices go. This attention to detail and dedication to creating a superior end product will allow them to keep their price points set above other 30A communities - there really is no competition for them. Brilliant strategy IMO.
Maybe, maybe not. The brilliant strategy hasn't paid off yet in terms of robust sales, and sales will tell you how the market perceives the story in terms of pricing, quality, design, etc. In Alys, sales have been virtually non-existent over the past year or two. The only significant sales activity occurred during the initial offering of properties a couple of years ago during the end of the boom.
Sales activity in the planned communities continues to be led by Watercolor, followed by Watersound, Rosemary, and Seaside. Sales activity in the other planned communities along 30A such as Alys, Naturewalk, Cypress Dunes, The Preserve, Draper Lake, etc. is barely detectable. While I am not a fan of St Joe, they did a great job in developing marketable product with broad consumer appeal in Watersound and Watercolor. That's why property continues to sell in these developments. The other problem with Alys (and Naturewalk and Watersound West Beach and Draper Lake) is the fact that it will be decades before these places are built out--that means ongoing construction traffic, noise, messes, etc. Watercolor, Rosemary and Watersound Beach (obviously Seaside) are way down the path in terms of buildout.
Things might change, but so far, the market has not been overly receptive to the Alys concept.
I personally love the fortified and "green" building features in Alys, but so far, the market hasn't responded. Maybe the market will respond if/when prices are dropped by EBSCO.