You just don't get it do you? Why would you think people would attend an event for a doomed and idiotic marketing campaign like "The tm Beach". Unless they want to watch a sinking ship. You can have all the best intentions in the world but if your ship is called "The tm Titanic" you're doomed. Interesting that you hawk Vie magazine by the same people involved in the campaign, and now you're all for it.
What on earth are you talking about? My professional admiration for the work done by "the people" behind Vie Magazine has absolutely nothing to do with my opinion on the Coastal Vision 3000 campaign to bring increased exposure to NW Florida.
No, Buster, YOU don't seem to get it. How could I, or anyone for that matter, have an opinion on The Beach campaign before collecting all the facts - the who, what, where, when and why? I would think that is EXACTLY why someone would attend a presentation on something they felt passionate about. I am not a reactionary - basing one's decision on something as empty as aesthetics - like logo design or a chosen color palette, both of which can always be changed - has absolutely no merit nor should it ever.
So what was it that I based my final opinion on? It's very simple, really - here we have a large group of business leaders who have come together to facilitate positive change for our community. That is exactly what this campaign is about. And I will always support such efforts.