Rents around here are as high as San Fransisco, but without the population numbers from which to draw. Look at the number of empty commercial places around here and you will quickly see that rents are too high for most small businesses to give it a whirl. WaterColor Crossing stores remained empty for a long time. With the purchase costs and high price for insurance, rents will remain somewhat high for most commercial units. The Rosemary and WaterColor SB locations are pretty high visibility with somewhat captured audiences, and I would think that both developments will make the rents whatever they need to be in order to get the right business move in. These developments are more unique than many commercial spots, because they may be able to write off some of the costs as community benefits, not trying to make profit on those rents, but offering services and benefits for the owners and guests. The developments will still likely get part of net or gross proceeds. No buyer wants to drive through a major development like RB or WC and see empty, closed stores. They want it to be a happening spot.