I think the place to buy right now (and into the future) is on the Eastern end of 30A.
You've got 3 high end communities Rosemary, Seacrest Beach, and now Alys Beach all coming together, plus Camp Creek Golf Course.
I think once Alys Beach continues to show substantial progress (maybe by end of 2006), people with big big money are going to flock there from all over the place.
There are some great lot deals just west of the entrance to Alys Beach with Gulf views. Prime opportunity to get in before Alys Beach becomes a household name. Like the architecture or not, it's unique and people like uniqueness. Uniqueness sells and gets publicity!
Imagine what they'll be worth when Alys is complete and you'll be able to walk to the ammenitities of Alys Beach, Seacrest Beach, the Villlages of South Walton, and Rosemary Beach.
What else could you ask for?