I find it interesting reading all the rave reviews about Ken's and it being empty or almost empty every time I am by there. I live very close by Ken's and continuously eyeball all the businesses on 30A for crowds and activity. It's true Ken's has some of the best food on 30A. It's true the prices are right. It's true the service has always been attentive and professional. When I see the over-whelming crowds at some of the other spots who don't exhibit near the same level of service, price for value, and really good food, I ask myself why? Is it because it is not a place to drink? That is very big out here, so that's possibly one of the reasons. The interior and decor aren't funky or swank enough for the 30A crowd? Let's admit you won't be swept away by the interior design, but it's not terrible. Could it be no one seems to know Ken or even if there is a Ken? Note to owners, get out into this community and let everyone know who you are. It is essential. And lastly, is it the right menu for the right people in the right area? Seems fine to me and they have a few items you can't even find around here. Deciding when, what, and where to eat often done because of habit, a particular craving or desire, convenience, etc. There are many reasons. I'm pulling for Ken's and hope they make it. Stop by and try it just once and see for yourself. The crab bisque is the best on 30A (that I've had) and the chicken fried steak, well if you are a fan of CFS you'll agree The Best.