The proposed new brand is:
SOUTH WALTON - TO EACH, YOUR BEACH.
Quite original. No more "Beaches of South Walton"
The cost was for the research company's branding study. The Brand recommendation is on the BCC agenda at 4:00 this afternoon.
Now the Big Blue (now black) signs must be redone, new letterhead, redo website, etc.
Here is the proposed new logo:
View attachment 19246
SOUTH WALTON - TO EACH, YOUR BEACH.
Quite original. No more "Beaches of South Walton"
The cost was for the research company's branding study. The Brand recommendation is on the BCC agenda at 4:00 this afternoon.
Now the Big Blue (now black) signs must be redone, new letterhead, redo website, etc.
Here is the proposed new logo:
View attachment 19246
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