Yes, I agree. People know where Destin and Panama City Beach is because of years and years of branded advertising. The Beaches of South Walton's beauty has been that it is a realtively undiscovered paradise nestled inbetween a more well known spring break and gulf fishing vacation destination. This is very appealing to those that "discover" this beauty on their own. It is something we feel more a part of because we discovered it on our own and not with an advertising/marketing campaign. The new brand should not take away from this adventurous and special place. Part of the allure is that it is not PC or Destin! This is not about change. This is about targeting a special group of tourist, investors and businesses that feel a part of something much bigger than themselves. When you bring in people not from this area to advertise and market these resources it will lead to people that come to see what the marketing is all about and not what our special place is all about. We have a "village". Please do not turn our special place into an "event"...