good points, Geo. my concern is, if this Marketing Firm was "locked in" to this tag line...and really didn't see the problems with it before the pushback from the community...then, what else will they lock into? As you say, we had the same situation with the Big Blue signs... although the same firm was not involved as far as I know. At some point, there has to be better involvement with all the stakeholders. Let's hope the flow of communication continues to improve.
It seems to me that a bit more thorough work on the front end of this research and planning, would make the jobs of the folks at the TDC a whole lot easier. I can't believe anyone there wants to come to a conclusion/recommendation in this manner. I wonder what a focus group with local folks early on would have shown?
It seems to me that a bit more thorough work on the front end of this research and planning, would make the jobs of the folks at the TDC a whole lot easier. I can't believe anyone there wants to come to a conclusion/recommendation in this manner. I wonder what a focus group with local folks early on would have shown?
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