Bravo. (Aren't there any smiley-face-clapping-doohickeys anymore?)This post bums me out. I'm glad all the rental companies don't have this attitude. The beach should be a friendly, noncompetitive place where people enjoy nature, no matter what time of day it is. My guess would be that a large majority of people who want to enjoy our beaches don't rent chairs. First come first serve sounds like the wrong policy.