I've been wondering the same thing. It's not just a pizza place. They have hot dogs and other items on the menu, according to the signs on the building. Robert Irvine doesn't like for restaurants to offer items that aren't reflection of the theme of the restaurant. But at the beach with so many big groups vacationing together, in my opinion a restaurant that does a lot of take-out needs a little variety to accommodate the varying tastes within these groups.
Anyhow, I hope that Pizza Nona is successful.