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SoWal Staff

Serving the Community!
Staff member
Apr 14, 2006
3,835
511
South Walon, FL
SoWal.com
360 Blue, LLC is excited to announce it has acquired the entirety of the St. Joe Club & Resorts’ Vacation Rental program, adding over 235 homes to the 360 Blue portfolio.

Its second acquisition this year, 360 Blue now represents the largest collection of luxury vacation rental properties along the Emerald Coast. Through the acquisition and an agreement with St. Joe Club and Resorts, all homes on the 360 Blue program will now benefit from the high-end 360 Blue service and property management model, as well as access to many of St. Joe Club & Resorts’ private amenities.

“Exceptional service is the principle foundation of our business,” says Ashley Horsley, co-owner and CEO of 360 Blue. “We started with a handful of high-end properties a decade ago and have now grown to over 560 of the most luxurious properties along the Coast. Our commitment to investing heavily in our company culture creates a working environment that makes it easy to deliver the best possible service to both our homeowners and guests alike. The addition of St. Joe Club & Resort’s Vacation Rental program will integrate seamlessly into our current operation. Our incredible team at 360 Blue is prepared and excited for this growth."
 

Charles Evans

Beach Lover
Oct 31, 2017
64
40
64
Santa Rosa Beach
Up to their old tricks again apparently.

With the sale of their home rental business to 360 Blue, the 600 or so Owners that use 360 Blue are now apparently allowed to join the St Joe amenities for $0 initiation fee, and only pay monthly dues. And, all of their renters get to use the amenities (golf and Watersound Beach Club) as well.

Nice way to treat the members that paid a $30,000 initiation fee. St Joe’s response to existing members that paid the initiation fee is “if you don’t like it, resign your membership”.

What a brilliant way to treat your customers! And the saddest thing is that they simply don’t care.
 

Enjoy Now

Beach Comber
Feb 2, 2012
23
2
As a member, I was upset about the 360 Blue press release. However, in speaking with the St. Joe membership personnel, only the rental homes in Watersound will receive Beach Club access (far fewer homes than what was under the previous St. Joe vacation home business.) As for golf, all homes do have access, but only after 12pm and based on availability.
 

Charles Evans

Beach Lover
Oct 31, 2017
64
40
64
Santa Rosa Beach
Sure hope that is true as this is inconsistent with 360 Press Release which stated we can pay $0 initiation fee and get access to both the golf courses and the Watersound Beach Club if we join prior to March and pay monthly dues of $600.

We live in Watercolor.

A friend of ours in WSB apparently called JOE on this, and was told the 360 information was correct, and if he didn’t like it, he should leave the club.
 

Charles Evans

Beach Lover
Oct 31, 2017
64
40
64
Santa Rosa Beach
As we explained in prior emails, as part of the acquisition of the St. Joe Vacation Rental program we acquired the right to offer our new and existing owners the option of joining the full membership programs offered by St. Joe Club and Resorts without the need to pay the $30,000 initiation fee. This offer is good thru the end of March, and can provide additional access for those interested in amenities for owners like unlimited free golf. St. Joe Club and Resorts charges a monthly membership fee for each member based on the level of membership selected. In earlier emails we incorrectly stated that the current monthly fee was $300. We sincerely apologize for the error and any confusion it may have caused. We spoke with St. Joe Club and Resorts this morning, and they clarified that the current published fees are $400 for the Signature Golf Membership (which adds free green fees for owners), and $600 for the Lifestyle membership (which adds free golf and WaterSound Beach Club access for owners).

Many of the advantages of the memberships are already being provided to the owners and guests that are participating in our Executive Access program. As a result, if you are interested in the full membership please take the time to compare and understand what additional access you will be acquiring with these memberships. Specific questions about the membership program should be directed to Carly Sostheim, Director of Memberships at The Clubs by Joe. She can be reached directly at memberships@stjoeclub.com.

Thanks again, and please let us know if you have any questions.

Thank you,
Ashley Horsley, CEO & Co-Owner
Jason Sprenkle, Co-Owner
Jeremy Sprenkle, Co-Owner
 
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