Was on beach today at Blue Mtn access and there was a family of 5 without tents but with umbrellas and chairs they had rented. The family was all set up with 2 chairs and 2 umbrellas and beach towels for the kids. The young men working for 30A Shade told them they had to leave. Now, they were not asked to leave because 30A Shade was going to set up more chairs and umbrellas - they had already set up earlier in the morning. Had the families been on towels they could have stayed. They were asked to leave because they had rented equipment from another company - that is what we all gathered anyway. The family just waited a while thinking they really didn't mean it when after a bit they returned and said - you really do have to leave. The wife asked if they were the code enforcers and the young man said no, but he would get a code enforcer there, and the family would be fined $100. By now, the beach was more crowded and the family had to move farther away from their very nice spot which btw, was right next to me and my towel. So if anyone reading this can answer the following I would appreciate it: Was the family asked to move by the employees of 30A Shade because the family had rented chairs from a different company - perhaps 30A Shade has a contract with the homeowner? Is there a 'code enforcer' who can charge someone a $100 fine? There were people in front of this family, to the left and right of this family and behind this family - they just were not in rental chairs. This really put a damper on their holiday beach day - I felt for them. They were so confused and heck, I live here and I am confused as to not only the rules, more more importantly, the enforcement - if any.