With a compromise on the size of the store name lettering, south Walton County’s first Walmart project garnered a favorable decision from the Scenic Corridor Design Review Board (DRB) on Jan. 7.
This was the last public hearing for the 78,000-square-foot project, which is planned for a 10-acre parcel at the northwest corner of U.S. 98 and West Hewett Road. The store is to be the initial development of the St. Joe Company’s 116-acre Topsail West Planned Unit Development (PUD). The store is to be constructed on U.S. 98 and therefore was required to be reviewed by the DRB for conformance with the county’s U.S. 98 Scenic Corridor Standards.
The only decision before the DRB on Jan. 7 was whether to approve a deviation for the size of the “Walmart” lettering on the front of the store, so discussion and public comment were limited to that issue.
At the DRB’s Dec. 3 public hearing on the proposal, board members had approved the architecture, site plan, signage, landscaping, and all other aesthetics-related details of the proposal except for the requested deviation on the building sign lettering. Also approved was a color deviation from the corridor standards to allow the use of a medium blue and a “toasty brown” color. Then, on Dec. 16, the Technical Review Committee, the other board tasked with publicly reviewing the project, approved the proposal on the condition that technical comments from board members were addressed.
This is to be the first Walmart in Florida with a new design and different colors from those associated in the past with Walmart. At 78,000 square feet, the store will be just half the size of the Walmarts in nearby Destin.
Company representatives had requested a 5-foot-6-inch letter height for the Walmart lettering that will appear on the “brand wall” on the top front of the store building, whereas the corridor standards set a maximum of 36 inches for letter height on building signs. At their previous meeting, DRB members had suggested a scaling down of the deviation request. Therefore, on Jan. 7 Walmart representatives presented the option of 4-foot-6-inch-tall lettering along with their preferred 5-foot-6-inch version.
There were more than two dozen attendees at the Jan. 7 DRB meeting, some critical of the proposal and others wearing “Yes to Walmart” buttons.
Representing the Scenic Corridor Association board, Merlin Allan urged the board members to “stick to your guns” regarding the building sign lettering size. He warned that if they did not, they would risk becoming “a committee of deviations,” with numerous requests for this type of exception.
Allan suggested moving the building closer to the highway if the visibility of the building sign was a concern. Plans are for the store to sit approximately 380 feet from the nearest travel lane of U.S. 98.
Grayton Beach resident Kitty Taylor expressed hope for a compromise regarding the building sign….
With a compromise on the size of the store name lettering, south Walton County?s first Walmart project garnered a favorable decision from the Scenic Corridor Design Review Board (DRB) on Jan. 7.
This was the last public hearing for the 78,000-square-foot project, which is planned for a 10-acre parcel at the northwest corner of U.S. 98 and West Hewett Road. The store is to be the initial development of the St. Joe Company?s 116-acre Topsail West Planned Unit Development (PUD). The store is to be constructed on U.S. 98 and therefore was required to be reviewed by the DRB for conformance with the county?s U.S. 98 Scenic Corridor Standards.
The only decision before the DRB on Jan. 7 was whether to approve a deviation for the size of the ?Walmart? lettering on the front of the store, so discussion and public comment were limited to that issue.
At the DRB?s Dec. 3 public hearing on the proposal, board members had approved the architecture, site plan, signage, landscaping, and all other aesthetics-related details of the proposal except for the requested deviation on the building sign lettering. Also approved was a color deviation from the corridor standards to allow the use of a medium blue and a ?toasty brown? color. Then, on Dec. 16, the Technical Review Committee, the other board tasked with publicly reviewing the project, approved the proposal on the condition that technical comments from board members were addressed.
This is to be the first Walmart in Florida with a new design and different colors from those associated in the past with Walmart. At 78,000 square feet, the store will be just half the size of the Walmarts in nearby Destin.
Company representatives had requested a 5-foot-6-inch letter height for the Walmart lettering that will appear on the ?brand wall? on the top front of the store building, whereas the corridor standards set a maximum of 36 inches for letter height on building signs. At their previous meeting, DRB members had suggested a scaling down of the deviation request. Therefore, on Jan. 7 Walmart representatives presented the option of 4-foot-6-inch-tall lettering along with their preferred 5-foot-6-inch version.
There were more than two dozen attendees at the Jan. 7 DRB meeting, some critical of the proposal and others wearing ?Yes to Walmart? buttons.
Representing the Scenic Corridor Association board, Merlin Allan urged the board members to ?stick to your guns? regarding the building sign lettering size. He warned that if they did not, they would risk becoming ?a committee of deviations,? with numerous requests for this type of exception.
Allan suggested moving the building closer to the highway if the visibility of the building sign was a concern. Plans are for the store to sit approximately 380 feet from the nearest travel lane of U.S. 98.
Grayton Beach resident Kitty Taylor expressed hope for a compromise regarding the building sign?.
Sounds like an idea from one of Fortune 500's wealthiest Americans with whom we feel very close. He bought every piece of land available in the state over 500 acres and every piece of land adjacent to property that he already owned which was available.Every day I drive down scenic commercial HWY 98. There is plenty of commercial land nurturing scenic scrub pines and brambles for sale. Perhaps those who lament development could pool their resources and buy it so no evil companies can ever pour a foundation. Now is a great time to buy
Sounds like an idea from one of Fortune 500's wealthiest Americans with whom we feel very close. He bought every piece of land available in the state over 500 acres and every piece of land adjacent to property that he already owned which was available.
Unfortunately, I am not even remotely close to being one of Fortune 500 wealthiest people and feel very lucky and thankful to God that we own the two homes that we have. If 98 in Santa Rosa Beach starts looking like Destin, I am afraid that this will negatively affect the ambiance of SoWal and further depress the values of our and everyone elses property values in SoWal.
I will have to give this some thought and get back to you.1. skunky was being a tad bit buttheaded with his comment. I think.
2. Did your Fortune 500 friend buy up the land (where?) to preserve? tell him to get down here and buy up some more land.
3. some people feel the development is going to pump up our economy by providing jobs and attracting more residents to the area - and they may be right. but others feel the explosion of minimum wage jobs, in addition to poorly planned mass commercial development (welcome to walton county), will eventually result in depressed property values surrounding Hwy 98, effecting our entire community. I'm not at all sure which view is correct.
4. life is too short and I'm not going to grieve too much over the changing face of our beautiful town - we've watched it change for many years, and she still has much growth ahead. Instead I will remember to be grateful that a huge stretch of 98 is State Forest, on both sides, between Hwy 331 and Inlet Beach. we should be able to always keep a big slice of beautiful land for deer, bear, and the other wild things that live among us. their habitat is shrinking, but hopefully not entirely. I just enough people will get involved and help shape good development on 98, if at all possible. Too many seem to have the attitude that as long as it stays off 30A, its okay.
5. Seagrove Lover (above) may have a point. once all is said and done we just may like having ready access to more shopping, etc. however, I do feel we have gained all the conveniences we need, and more, in recent years. maybe more is better. maybe not. one thing is certain. we are going to find out.