Page A3 of the Walton Sun has an interesting "Advertorial" (Paid for by the business, so there's a slant), on the Sunshine Turtle Express. While I applaud the Express Owners for trying to do Something, Anything, to help with the crazy amount of traffic and parking, I have to wonder what the road this "HOA: Help Our Avenues!" is going to look like. First, one must realize a simple fact; a Homeowners Association and a Condo Association are two very different things. The term "HOA" can be confused and is often painted with a broad brush stroke. Many of the "associations" along the 30a routes are condo, while many of the areas serviced are resorts like Watercolor. The Shuttle Co., is looking for these "HOA's" to help with the cost of additional Turtle Express Shuttles. Regardless of the effectiveness, or the perceived effectiveness of this initial shuttle (2014), how do you go to a property owner (part of the HOA) and tell them that their HOA / Condo Dues will go up to support a transportation system? What if I don't rent my unit? Why should an HOA / Condo Assoc., pay a penny for this? If the shuttle was so successful, then I'd go buy more (or lease) vehicles and charge a bit more to cover my costs. Is this shuttle Free or is there a cost? Now I'm confused. The Advertorial also gives some interesting numbers that I'm not so sure of. The service provided gave rides to (according to the Advertorial) 4500 passengers. Hey, that's great, less congestion, less drunks, etc. But how does that mean "2250 cars off 30A"? The math would suggest two people per vehicle. Four people in one car would then translate to about 1125 cars off of 30a. When you consider a large SUV, numbers are around 750 cars off 30a (six in an SUV). So, the bang for the buck is up for debate as is the "4500 passengers" as noted in the Advertorial. The Advertorial also states that "We have the best beaches, the bestwater, and now we have another tourist attraction: free Transportation," Yet the fee for the HOA's targeted is "$1 dollar a day". Far from free. Nothing is Free, except the Walton Sun. IMO, Parking is the problem of the local business that failed to plan in advance for growth. The cost of the shuttle should be absorbed by the owner of the shuttle and they sould profit $$$ or the local business person should pay for it (as some have done and kudos to them).