I heard she has multiply Personalities : )
Actually, there's a lot of good research that says that many people try on different "identities" as a way of figuring out who they are and who they want to be. They keep some of these identies, grow into others, discard those that don't fit or that they don't want (It's called possible selves, provisional selves, identity shift). We all do that to some degree throughout our lives, and some people do that a lot more than othersj. Beyonce has been very clear that she created her public self (she called her Sasha Fierce) because that's not who she was inside.
To me, the thing I care about with the people in my community is whether or not they are friendly neighbors who care about their community and give back to society in some way (and that they take care of themselves, too). Other than that, live and let live and enjoy our neighbors and the beach.