How about "top 10" lists. For example, top 10 dishes from local restaurants (we had a great meal at George's - top of my list - this past weekend - my non-SoWal friends were very impressed) and a not-so-good-at-all dinner at a well-known local restaurant.
Other top 10 lists could be top 10 free things to do in SoWal, top 10 things to do with families, top 10 romantic restaurants/meals/places.
Another good thing to have information on in the newsletter would be handicap- accessbile beach accesses, activities, restaurants, shops, etc.
Stories about the local music, musicians.
Short stories about SoWal History - is it true people used to sell the SoWal sand to non-locals as sugar? (how about top 10 myths).