St. Joe Club & Resorts private membership club

Discussion in 'Real Estate' started by Kurt Lischka, Nov 23, 2013.

  1. Kurt Lischka

    Kurt Lischka Admin Staff Member

    Joined:
    Oct 15, 2004
    Messages:
    12,457,724
    Likes Received:
    1,214,800
    Location:
    SoWal
    http://www.stjoeclub.com

    The St. Joe Company (NYSE: JOE) ("St. Joe") today announced that it is launching St. Joe Club & Resorts, a private membership club that will provide access to a diverse offering of benefits and privileges at Shark's Tooth Golf Club, WaterSound® Beach Club and Camp Creek® Golf Club in addition to other St. Joe® owned and operated facilities such as the award-winning WaterColor® Inn & Resort and Fish Out of Water® restaurant. As part of St. Joe Club & Resorts, the Company is expanding its vacation rental management services. Traditionally, St. Joe has only managed luxury homes in its real estate developments of the WaterColor and WaterSound Beach communities, but now it is offering luxury vacation home management services to homeowners in communities along the prestigious Highway 30A.


    "Given the company's proven track record of managing award-winning club and resort operations and the increasing vacation-rental occupancies in this region of Florida, the timing is right to expand our luxury vacation home management operations," says Park Brady, CEO for The St. Joe Company. "This is a game changer for the business of vacation rental management on 30A. We believe our owners already have the best property management and resort rental rates. We are now giving our owners membership in and their rental guests access to St. Joe Club & Resorts. This significant competitive advantage will be of great benefit to the owners in the St. Joe Club and Resorts vacation rental program. In addition, we are providing a better value to our current club members through a more enhanced membership program."


    Homeowners who have St. Joe Club & Resorts manage their vacation home may become members of St. Joe Club and Resorts, which will provide them and their rental guests access to amenities and benefits not available to the public. "We are adding value to homeowners for choosing St. Joe Club & Resorts rental management over that of other vacation rental companies," said Patrick Murphy, Vice President of Operations for The St. Joe Company. "Registered guests and the owners of St. Joe-managed vacation homes will have access to Camp Creek Golf Club, the WaterSound Beach Club and Shark's Tooth Golf Club."


    St. Joe Club & Resorts amenities include the WaterSound Beach Club; three 18-hole championship golf courses-Shark's Tooth, Camp Creek and SouthWood; one six-hole executive golf course-OriginsSM; two tennis facilities; and a fitness center as well as numerous privileges including dining, recreational activities and social events. Four membership levels are available: Full, Limited Golf, Social and Resort and access to facilities or benefits are based on membership level.


    "St. Joe has built a reputation of providing quality service as demonstrated through the numerous accolades the WaterColor Inn and Resort has received, including the recent Forbes Four-Star Resort rating," continued Murphy. "Striving to exceed this level of excellence is a guiding principle as we launch St. Joe Club & Resorts and a broader luxury vacation home rental program."


    St. Joe Club & Resorts rental management is soliciting homeowners to join its program. St. Joe Club & Resorts offerings will begin January 1, 2014. As of March 1, 2014, Camp Creek and Shark's Tooth Golf Clubs will be private clubs and only members of St. Joe Club & Resorts and St. Joe Club & Resorts' registered guests will be eligible to play.
     
  2. chanster

    chanster Banned

    Joined:
    Dec 7, 2008
    Messages:
    187
    Likes Received:
    14
    So st joe is going to be doing property rentals for any nice house along 30-a and and allowing the home owners and guests the right to use the golf courses and amenities of places like watersound and watercolor if they join st joe resorts and allow them to rent out there homes? If i'm not mistaken st joe charges 40% to manage rentals in watercolor. I bet the avg house does 80-100k per yr of rentals in watercolor so that's up to 40k a yr to st joe plus over riding all the maintenance work.I don't blame them the property mamagement business is super lucarative
     
  3. coondog

    coondog Beach Lover

    Joined:
    Apr 27, 2009
    Messages:
    153
    Likes Received:
    19
    I feel bad for the current members of the Watersound Beach Club that paid up to $20,000 for memberships, and rent their homes in Watersound. They have apparently been told that if they do not use JOE as their rental company, that their guests are banned from using the Beach Club in the future. For those that rely on renting their homes out, this is an increased financial burden on them as the JOE rental fees appear to be more than anyone else in the market is charging. With the ability to deny your guests entry into the Beach Club, they can essentially charge whatever they want in the future as a management fee.
     
  4. second wind

    second wind Beach Lover

    Joined:
    Feb 18, 2013
    Messages:
    75
    Likes Received:
    17
    Will the new St. Joe Bay-Walton Sector Plan development with its 112,000 acres for a future large retirement village also have access for rental management and amenity use ?
     
  5. bentley williams

    bentley williams Beach Fanatic

    Joined:
    Feb 24, 2005
    Messages:
    640
    Likes Received:
    110
    Location:
    SoWal
    It will likely have its own golf courses, pools, etc.
     
  6. Matt J

    Matt J SWGB

    Joined:
    May 9, 2007
    Messages:
    22,334
    Likes Received:
    2,298
    Yes, won't someone think of the second home owner who's just trying to turn a profit off their million dollar investment?
     
  7. coondog

    coondog Beach Lover

    Joined:
    Apr 27, 2009
    Messages:
    153
    Likes Received:
    19
    Are these not the same second home owners that help keep the local economy afloat? Without them, like it or not, all of the locals will suffer, just as they did during the oil spill days.
     
  8. Joby

    Joby Beach Lover

    Joined:
    May 12, 2010
    Messages:
    192
    Likes Received:
    26
    It's called capitalism, the model of the American economic system.



    cap·i·tal·ism (kp-tl-zm)
    n.
    An economic system in which the means of production and distribution are privately or corporately owned and development is proportionate to the accumulation and reinvestment of profits gained in a free market.
     
  9. Matt J

    Matt J SWGB

    Joined:
    May 9, 2007
    Messages:
    22,334
    Likes Received:
    2,298
    I think what you are forgetting is that the beach club, golf and other amenities are not owned or operated by the HOA/COA so the owners have no rights to them regarding guests. This is all pretty clear in Florida statute and every once in a while someone gets upset that they can't shaft JOE on rental management fees and continue using amenities.
     
  10. bentley williams

    bentley williams Beach Fanatic

    Joined:
    Feb 24, 2005
    Messages:
    640
    Likes Received:
    110
    Location:
    SoWal
    The local ecomony was just fine before all these second homes and their owners.
     
  11. second wind

    second wind Beach Lover

    Joined:
    Feb 18, 2013
    Messages:
    75
    Likes Received:
    17
    HOA's have a hard enough time providing parking and beach space for homeowners
    How can they accommodate hundreds more living across Hwy 98?
    and no one successfully shafts Joe! Ha-Ha!
     
  12. Dawn

    Dawn Beach Fanatic

    Joined:
    Oct 16, 2008
    Messages:
    906
    Likes Received:
    246
    Just wait until 331 and 79 have thousands of new homes. And one day there will be an expressway and bridge over the intracoastal near watersound with thousands more homes just a few minutes from the beach.
     
  13. steel1man

    steel1man Beach Fanatic

    Joined:
    Jan 10, 2013
    Messages:
    2,286
    Likes Received:
    482
    thank goodness for Blue Mountain Beach.
     
  14. Dawn

    Dawn Beach Fanatic

    Joined:
    Oct 16, 2008
    Messages:
    906
    Likes Received:
    246
    Every neighborhood, public access and State Park will be overwhelmed.
     
  15. sharkstooth

    sharkstooth Beach Lover

    Joined:
    May 24, 2011
    Messages:
    96
    Likes Received:
    29
    St Joe is greedy, as if they need more control. Now they are going after property managers. St Joe is offering exclusive rights to the beach club, sharks tooth and camp creek. Their offer comes with a hefty price. Small property management and coinceiere's will not be able to afford those rights to renters, but watch out St Joe...your greed, 40%, is over the top, even for the wealthiest.
     
  16. LA033

    LA033 Beach Lover

    Joined:
    Aug 28, 2006
    Messages:
    68
    Likes Received:
    7
    St. Joe has a fiduciary responsibility to the stock holders. It's board members drive the ship. There is no one man/woman behind the curtain. The value of the stock is all that matters at this point, unfortunately. During the heyday, a lot of good jobs and communities were created. I wish them well. When Joe does well locally we all benefit. YMMV.
     
  17. chanster

    chanster Banned

    Joined:
    Dec 7, 2008
    Messages:
    187
    Likes Received:
    14
    I just reread st joes press release and this could really hurt the property managers at the top end who already charge 25-30%. does this mean for rental guests to use watercolor ameneties they must rent threw st joe or they can't use the amenities? if this is so then all, will have to go with st joe. also outside the 40% st joe charges does one still have to pay up to 20-30K to join this? I think they do. someone ,mentioned that st joe has told all watersound owners who rent unless st joe manges there home there guest can't use the facilities which is a disaster. How about watercolor can st joe deand the same were you can't use the pools are beach club? many people self rent threw vrbo in watercolor and will be killed if they have to use st joe to rent there homes
     
    Last edited by a moderator: Dec 15, 2013
  18. Robert D

    Robert D Beach Lover

    Joined:
    Jul 2, 2008
    Messages:
    57
    Likes Received:
    18
    The way it has been in the past is that if you used a diff mgmt company you had to pay extra for using amenities. And you are right - they are trying to create an incentive for owners outside st joe developments to sign on with them.
     
  19. mbo222

    mbo222 Beach Comber

    Joined:
    Oct 23, 2009
    Messages:
    28
    Likes Received:
    4

    Yup. That would be us. Except we don't rent and we have a total of 6 people in our extended family. Our close friends often stayed at the house and paid the fairly excessive fees for a week of beach club access. That was OK tho---it was nice and exclusive. Now no one can use the club except the member and other limited FAMILY members who have to pay per day extra. Non-Family are not allowed at all unless accompanied. So close friends can't use it all if they stay at the house, even if they want to pay. HOWEVER, if you sign up to rent with JOE, then all monthly fees are waived and anybody can use the club who is staying there. Joe states this is to increase the quality of the clientele.

    When we pressed JOE on the fact that we don't rent, payed full price, and have few family, the answer was "We considered people like you, and JOE has decided that your memberships are not valuable to the corporation" That was a direct statement. Nice, right? Specially since we have been going there since inception. Gonna have to convince my 9yo daughter that the Beach Club is no longer worth it...especially when they don't even make an attempt to care about longstanding members. $39 6ou filet anyone?????? How about 35% increase in monthly fees??? Please someone open a club that cares about members!
     
  20. Matt J

    Matt J SWGB

    Joined:
    May 9, 2007
    Messages:
    22,334
    Likes Received:
    2,298
    You could always try the Santa Rosa Beach Club.
     

Share This Page