Dale E. Peterson Vacations Launches New Website

May 15, 2013 by SoWal Staff

Dale E. Peterson Vacations, the premier vacation rental source in Northwest Florida, invites visitors to explore its newly redesigned website - The new website makes vacation planning easier than ever for the vacation rental company’s extensive collection of rental properties in Destin, Fort Walton Beach, Navarre, South Walton and Panama City Beach.
“Our goal with the website redesign is to make vacation planning as simple as possible for our guests,” states Rebecca Job, director of sales and marketing with Dale E. Peterson Vacations. “From the advanced search options to the robust photo galleries for each unit, every enhancement has been created with the user experience in mind.”
The site includes enhanced search features so visitors may choose to start their vacation planning by searching for a specific unit number or property name if familiar with the vacation rental company’s offerings or have a previous favorite. They can also search by resort name or complex name. Casting a wider net, visitors may search by desired vacation dates and view all available accommodations.



To further aide the property selection process, professional photos of each unit are featured along with Google location mapping. Guests may book individual units online, chat live with a vacation specialist, or view a detailed online quote prior to booking.  Additional booking enhancements include an online vacation installment payment feature.  
The new website also offers users a more interactive experience with the vacation rental brand through its blog and social media quick links accessed on each page of the site. The most up-to-date information, specials and news are shared via the company’s social networking sites. In addition, the online area guide and events calendar provide guests a snapshot of local activities to enjoy during their stay, and the beach cam and YouTube video gallery offer a glimpse of the beach designed for sharing with friends and family.

Visually, the new website takes advantage of Northwest Florida’s world-renowned setting, showcasing the destination’s sugar-sand beaches and emerald green waters through its crisp, clean design, soothing color scheme and stunning photography. The inviting palette is also reflected in the website’s mobile version available for Smartphone users. The mobile version contains all of the enhanced functionality of the online site including full search and booking capabilities.
“The new site truly reflects the Dale E. Peterson Vacations brand as the premier vacation rental source in Northwest Florida and highlights the incredible vacation properties we have to offer,” continues Job. “The site is designed to convey how special the beach experience is and set the stage for an amazing vacation for all of our guests.”


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