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Jewel Toffier Takes You from Casual to Classy

May 29, 2013 by Jill Tanner

Walking into Jewel Toffier in Gulf Place is like walking into a girl's dream closet with all of your closest friends. Jewel Toffier is known for its private-label coastal clothing and accessories. Two sisters, Kathy and Jodie Stroble, opened Jewel Toffier as a clothing line in 2002. After selling their label to markets and shops around the country, they decided it was time to open a shop. For the last 11 years, these two ladies have owned and operated a beautiful, successful business and have so many loyal customers to show for it.


The private clothing line, called Jewel Toffier, consists of knits and wovens, made of linen, cotton, and silk. Most items are separates, so it’s easy to go from yoga, to lunch, to dinner, and out. The interchangeable pieces double the outfit options in your closet. The yoga pant and long tank top can easily go from yoga to lunch by throwing on some boots and a scarf. Most of the garments can be dressed up or down and all are super comfy and wearable. Jodie still creates the designs and Kathy handles more of the business aspect. The fabrics are all custom made in North Carolina and shipped to Los Angeles to be manufactured from Jodie’s designs.

Jewel Toffier also carries smaller, harder-to-find designer lines, such as Blanque which is great for travel, and Planet, a line that uses the finest natural fabrics. They also carry Lilith, Ivan Grundahl, and Krista Larson. Check out the jewelry counter for pieces by Lisa Jenks, Margaret Ellis, and Slane. 

The staff at Jewel Toffier is like a big family. They have all been together since the beginning. Some have left over the years, but always come back. The shop is lively with chatting and laughter. The staff offers refreshments as you shop and makes you feel welcome. Stop by soon to spruce up your wardrobe. Jewel Toffier clothing is meant to wear at the beach, to cook spaghetti in, or to a black tie event - comfortable, classy, and stylish. Jewel Toffier now has two locations - Gulf Place and Ruskin Place in Seaside.


Jill Tanner's picture

Jill is a long-time SoWal local transplanted from Georgia. Jill enjoys writing movie scripts in her bit of spare time.

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