Melanie Jordan of Bella Flora Launches Norma Dean Designs

October 11, 2012 by Jill Tanner

Melanie Jordan moved to SoWal in 2003 from Northfield, Minnesota to run Bella Flora with her mother. In 2011, her mother retired and Melanie took over. She has quite an eye for detail, which is probably why she is one of the area's most popular florists. Taking and delivering daily orders, consulting with brides, and setting up weddings is second nature to Melanie and her experienced team.

Bella Flora has a storefront, as well as an entire shop next door, full of wedding rental items. Anything you can think of, from tables and chairs, to lighting and drapes, there is an eclectic mix of props and furniture to meet the needs of any bride and groom.  

Bella Flora can take an empty space and turn it into a scene not to be forgotten. At over 150 weddings a year and nary a complaint, Melanie is proud of what her team accomplishes day in and day out. Bella Flora has recently been featured in Southern Weddings Magazine,, and The Knot’s Wedding Channel.

Melanie Jordan photo by Steve Wells

Melanie is ambitious also. She's just launched a new company, Norma Dean Designs. She ingeniously combines eco-friendly, natural materials and pure creativity to bring you the "forever bouquet". She wants people to be able to renew their vows using the same bouquet they had on their wedding day. She also creates shadow boxes to store your unique bouquet.

Norma Dean, Melanie’s late grandmother, is her inspiration behind the collection. Melanie remembers her grandmother reusing fabric, paper, jewelry, and other treasures to create something beautiful. Melanie devised a brilliant idea to unite her two companies. She has many collections with various styles to cater to the themes of different weddings, such as romantic, nautical, or earthy.

Melanie insists on staying green by using organic and natural materials. Wood, cotton, feathers, ribbons, paper, fabric, and jewelry are just some of the materials you will find in a forever bouquet. Norma Dean Designs creates boutonnières for the guys, bridal bouquets, bridesmaid bouquets, flower girl bouquets, ring bearer pillows, and wrist cuffs, which are perfect for moms.

One of the best aspects of Norma Dean Designs is that they can incorporate anything you like into your bouquet. If you have a sentimental piece of jewelry, a brooch from your grandmother, a ribbon from the first gift you received from your future husband, they can use these pieces to create a personalized, unique bouquet just for you.

Norma Dean Designs can be found online at, or you can contact Melanie at 850-267-1111. Bella Flora is located at 2166 West Scenic 30A in Blue Mountain Beach, and on the web at

“Your wedding day should be remembered for years to come, not just in pictures and memories from your loved ones, but in the bouquet you hold, ” says Melanie.



Jill Tanner's picture

Jill is a long-time SoWal local transplanted from Georgia. Jill enjoys writing movie scripts in her bit of spare time.

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