Siren’s at the Beach Answers Call for Fine Lingerie

August 9, 2012 by Joyce Owen

Although destination weddings are the mainstay for many bridal-related businesses in this area, Darcy Pentel describes Siren’s at the Beach as the lingerie boutique for ‘after the I do’s’ as she focuses on lingerie needs beyond the wedding day.

Darcy is a local girl, born and raised in South Walton. Her father is Captain Larry of Dead Fish Charters. Her mom helps out with the business, but also works at Grayton Beach State Park.
Darcy studied the classics and art history at the University of Florida; then she loaded up her Honda Accord and headed to Washington, D.C. and later to Philadelphia to work in retail management.

She planned to go on to New York City, but a u-turn brought her back to DeFuniak Springs. After a year of travel and questions about what to do next, she went to work at Tommy Bahamas in Grand Boulevard. She loved it, but after four years Darcy was ready to leave the corporate world.

She dreamed of opening a lingerie shop and was toying with the idea, when she heard about an international lingerie trade show in Paris. With the beautiful things she found there, she realized creating an old world feel at her shop would be the right setting to display the collections she selected.

Darcy loves lavender, but that’s no surprise to anyone who visits Siren’s. The walls are lavender, the floors are white washed and the plain ceiling tiles were replaced with faux tin ones. Rather than traditional display stands, she repurposed an old bed frame, hanging it from the ceiling. Head and footboards provide the backdrop for featured merchandise.

While some items are geared for the trousseau, Siren’s has cool and comfortable pajama sets, robes, bras and panties ideal for a gift or personal use. She carries unique lingerie lines with custom made items that aren’t available anywhere in the southeast.

In her bath and body section, she offers soaps from Apalachicola made with goats milk and olive oil that includes a sea sponge gathered in Gulf Coast waters and triple milled soaps from France. She has her own line of floral sprays and is working on a sugar scrub.

After years in retail, Darcy knows what she likes: a shop with casual elegance that is open, airy and provides space for customers to browse through the merchandise.

The Lavender Lounge, with its antique sofa and chairs, is the ideal setting for a lingerie shower or a girl’s weekend party complete with hors d’oeuvres and champagne.

While Darcy runs the shop alone, she’d love to hire help, but she wants someone with passion for the merchandise. As she describes the vintage inspired clothing from Fortnight, a Toronto company, it’s obvious she has an attachment for the items she carries.

It’s part of her sales approach to tell customers about meeting the designer that makes an item or how it was created.

“I get so excited when someone purchases something that I brought here.”

The shop is located at 1414 County Hwy 283 S. Suite A in Grayton Beach. Hours are 10 a.m. to 6 p.m. Tuesday through Saturday. For more information, call 213-0021.

Add comment