Soho Knows How to Style SoWal

September 9, 2013 by Jill Tanner

Some of the most fashion forward stores in South Walton all begin with the name Soho – Soho Beach and Soho Women at Gulf Place, and Soho Cabana at Baytowne Wharf. The stores are part of a family business operated by Philip and Sara Markey, along with their daughter, Lindsey. Together they own boutiques in Florida and Texas, and have made South Walton their home for the past 14 years.

Philip and Sara have been in the fashion business for over 40 years and know their way around. After owning high-end franchises such as, Versace, Max Mara, and Dolce and Gabbana, they decided to move to SoWal and retire.

But the days of fishing and relaxing on the beach didn’t last long and Philip and Lindsey decided to open the first Soho store at Gulf Place in 1999. Lindsey was a recent fashion graduate and eager to get to work. She is the buyer for the stores and lays out the design of each store. Philip and Lindsey frequent the Dallas and Los Angeles markets to find coastal looks that work in both Houston and South Walton.


The look and feel of each store is very important to Philip and Lindsey. They work to bring out a “message of the season” in each store. They are always searching for the latest styles in fashion and strive to be on the leading edge. They also ensure their staff is trained to help customers find exactly what they are looking for. 

“I have the mentality to work hard and give back. And that’s what I do," Philip says.

Soho Beach is the original store, located in Gulf Place. The store offers a contemporary style for men and women under thirty. You will find long maxi dresses, short minis, fashionable tunics and covers, shorts, jeans, fun jewelry and so much more. It feels like a dream closet complete with Michael Stars, Free People, Miss Me Jeans, and Hurley for the guys. It is the quintessential beach store with great quality clothing that is always wearable.


Soho Style is the women’s store for those over thirty. Also located in Gulf Place, Soho Style offers resort wear, from brands such as, Comfy, Not Your Daughters Jeans, Michael Kors, Match Point, Flax, and Johnny Was. Soho Style also carries jewelry, sunglasses, and handbags to complete your outfit.

Soho Cabana is the newest store located in Baytowne Wharf at Sandestin Golf and Beach Resort. Soho Cabana offers a blend of the other two stores, with contemporary and resort wear items.
The Soho stores have become favorites among visitors and locals of South Walton. Stop by one of the three lovely stores and see what’s hot right now. Visit them on the web at Shopping in Gulf Place and all over South Walton is always fun. The eclectic styles from coastal to couture are sure to get everyone styled right. Shop local. Shop South Walton. 


Jill Tanner's picture

Jill is a long-time SoWal local transplanted from Georgia. Jill enjoys writing movie scripts in her bit of spare time.

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