SoWal Spotlight: Escape To Northwest Florida

July 20, 2011 by SoWal Staff

How do you stand out in a crowded vacation rental market? Start with experience, then build a new company that takes a unique approach.

Industry veteran Amy Wise-Coble draws on decades of industry experience to launch and lead what she says is a a better way to own, stay, and play on the Emerald Coast.

Escape to Northwest Florida specializes in vacation rentals along Scenic 30A, South Walton and Destin. Escape will introduce an option-based model into a market that has traditionally been defined by a rigid model.
Under the leadership of Wise-Coble, Escape to Northwest Florida will use a collection of best practices learned directly from homeowners and guests. Escape is a result of a partnership with Coastal Properties of Northwest Florida’s Susanne Ward and Chip Jervis.

“My 20 years in the hospitality industry has led me to focus on meeting the needs of the homeowners and exceeding the expectations of my guests. I will carry over this philosophy at Escape,” says Wise-Coble, Managing Partner.

Escape will begin accepting rental contracts on July 22, and be set to accommodate guest reservations this fall. The new company will launch with out-of-the box options for homeowners and renters looking for a customized program in the vacation rental industry.
Escape's Guest Experience

Escape will allow guests to customize their experience, with options ranging from varied check-in to daily housekeeping, and will also offer a wealth of amenities and excursions in the area. Each guest who books will receive an ala’ carte menu of services to choose from. Escape will complement the ability to plan guests’ vacation before they arrive with on-call services throughout their stay.

From luxurious linens and customized scenting to high-end toiletries, useful welcome amenities and essential electronics, Escape plans to delight guests’ five senses and create lasting memories of their vacation experience.

“Little things make a big difference,” says Wise-Coble.
Escape's Second Homeowner Experience

Each owner has different goals for their property and as a result they desire different levels of involvement in reaching these goals. Escape’s philosophy for its homeowner experience is to make the process as convenient and carefree as possible. Escape will offer four standard models ranging from the traditional all –inclusive, to service or sales and marketing only, to a simple on-call package for homeowners who just need occasional local feet on the ground.

As Managing Partner of Escape, Wise-Coble is excited about the ability to combine years of feedback from second homeowners and active rental homeowners in Sandestin Golf and Beach Resort and Seaside, Florida to create what Escape believes is a simple, but non-traditional approach to the vacation rental business.

“Someone with good moral character and good business sense combined is a joy to work with. Even though Gene and I experienced all of the pitfalls of owning a vacation rental property, we knew Amy had our backs and did all that she could to fix what wasn’t right,” said former homeowner clients Jane and Gene Crews.

For more information, call 850.424.2550, visit and become a fan of Escape to Northwest

Florida on Facebook


SoWal Staff's picture

Offering news, features, insider tips & info, photos and video all across the South Walton area.

Add comment