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WaterColor Merchants

From the divinely creative to just plain fun, the shops and boutiques of the WaterColor Merchants feature an assortment of clothing, gifts and so much more. Located within the resort, you'll find everything you need to create a memorable vacation, or even bring home a little of SoWal with you. And you can keep up your shopping strength with a fine meal or relax with a glass of wine.

WaterColor is a South Walton resort and beach town nestled between Western Lake and the neighboring town of Seaside. Its natural surroundings and Southern simplicity and grace are what define it. WaterColor cultivates a true sense of a place that is timeless, authentic and welcoming for everyone. Watercolor is one of a handful of planned “New Urban” communities that define Scenic 30A. The picturesque neighborhoods and storefronts integrate with the beautiful natural landscape. Elegant homes line the beach next to the stately WaterColor Inn, and residential streets fan out into the beautiful coastal forest of pine trees and palmettos.

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WaterColor Merchants is a business partner and supporter of our community website covering South Walton and the Emerald Coast of Florida.

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