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WaterColor Merchants

From the divinely creative to just plain fun, the shops and boutiques of the WaterColor Merchants feature an assortment of clothing, gifts and even a little adventure. Located within the resort, you'll find everything you need to create a memorable vacation. Whether browsing for local art, shopping for an investment piece for your wardrobe or searching for a fine meal and a glass of wine, WaterColor’s chic yet laid back beach vibe invites you to stay and play awhile.


The Blue Giraffe is one of the more unique places in South Walton to support the local arts scene. In addition to colorful artwork in every nook and cranny, the gallery has a book closet with gift books, adult coloring books, children’s books from local authors, journals and more. You’ll also find beautiful artisan jewelry, delicious smelling handmade soaps, yard art, unique greeting cards, hand painted coasters, and glass night lights. The gallery also hosts workshops and classes for budding artists of all kinds, from creative writers to abstract painters. Sign up online and bring a friend and a bottle of wine to hone your craft surrounded by all the colorful inspiration at the gallery.

Kids never looked so chic as they do at Little Red. The children’s boutique carries quality threats that little ones love to wear, in addition to amber teething necklaces, shoes, sunglasses and stuffed animals. Little Red also has accessories for kids’ rooms and toys for bath time and playtime. When you’re done shopping, take the little ones to The Candy Bar next door for ice cream.  

The WaterColor Store offers a wide variety of cool gear and has been known as a staple retailer in the WaterColor Town Center for nearly two decades, selling official WaterColor branded souvenir merchandise.

Old Florida Outfitters has everything you need for an outdoor adventure in SoWal, from fishin’ t-shirts and tackle to full on Orvis fly fishing school. The store also carries bathing suits, resort wear and accessories for men and women, and they’re open daily to hook you up with everything you need for a day on the beach.


The Wine Bar at Watercolor combines a sophisticated menu with a laid-back beach vibe for a gourmet restaurant that’s still family-friendly. The outdoor tables are a wonderful spot to people-watch. Pan seared ahi tuna salad and chicken salad sandwiches are lunchtime favorites, and the restaurant kicks it up a notch with steaks and fresh grouper for dinner. Stop by for their daily happy hour special, a carafe for the price of a glass, and shop their gourmet market for beach snacks and hard-to-find bottles of wine to take home.


The BoatHouse at WaterColor sits on the shores of Western Lake, making it a prime location for a South Walton adventure. Yolo Board Adventures offers everything from hourly rentals to private and group lessons, in addition to a wide variety of fresh air fitness classes. From SUP eco tours for experienced paddleboarders to Run/SUP fitness classes and SUP yoga, adventure awaits. See the schedule and sign up for classes at boathousepaddleclub.com.

WaterColor is a South Walton resort and beach town nestled between Western Lake and the neighboring town of Seaside. Its natural surroundings and Southern simplicity and grace are what define it. WaterColor cultivates a true sense of a place that is timeless, authentic and welcoming for everyone with picturesque neighborhoods and storefronts that integrate with the beautiful natural landscape. Elegant homes line the beach next to the stately WaterColor Inn, and residential streets fan out into the beautiful coastal forest of pine trees and palmettos. For a complete list of merchants and to stay up to date on the latest, please visit watercolorresort.com and WaterColor Merchants on Facebook.

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