We've been going to 30A since way before it was "popular". Blue Mountain Beach in 1992....not much there at the time. We've been back off and on (mostly on) but there has been a shortage of casual dining options over all these years. I don't know, I don't want to go on vacation and have to dress up and impress people. I can do that where I live (if that's what I want to do) but I can't go to a seafood shack on the water. IMHO that's what's missing in the area. OK, just my 2 cents!