GoWal Transit System Free Rides Begin June 29

Discussion in 'Local Government and Groups' started by SoWal Staff, Jun 19, 2020.

  1. SoWal Staff

    SoWal Staff Serving the Community! Staff Member

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    Officials approve marketing plan for county bus transit service

    gowaltransit.jpg

    By DOTTY NIST, The DeFuniak Herald - Beach Breeze


    Approval of marketing concepts has set the stage for Walton County’s planned bus transit system to be known as GoWal.

    Following a marketing presentation on the system provided by a representative of Cribb Phillbeck Weaver Group, Inc. (CPWG)/BowStern, the Walton County Board of County Commissioners (BCC) unanimously approved the marketing concept. The presentation and approval took place at the June 9 BCC regular meeting at the Walton County Courthouse.

    Jeremy Spinks of BowStern Marketing Communications provided the presentation. CPWG, in partnership with BowStern, had been awarded a contract for management and marketing of the transit system. The contract provides for marketing to be furnished for one year, to include building of a website, a logo and branding, media, and other services.

    Spinks explained that the name was chosen to emphasize county unity and the idea that the system is for the whole county. He displayed designs for “wrapping” of the buses and for bus signs that will be placed on the roads at bus stops.

    Spinks said that initially there is to be one route for the transit system (along U.S. 331), with plans for two additional routes in the future.

    County Commissioner Chairman Bill Chapman asked if bus stop locations had been identified. Mac Carpenter, county planning and development services director, responded that the stops would be the Walton County Courthouse in DeFuniak Springs, in Freeport next to Freeport City Hall and at the county offices at Freeport Business Park, and at the South Walton Annex.

    Spinks announced names for the three routes. The U.S. 331 route is to be known as “Jumper,” with a U.S. 98 route to be known as “Skipper,” and a beach route to be known as “Hopper.”

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    Officials approve marketing plan for county bus transit service – The Defuniak Herald & Beach Breeze
     
    Last edited by a moderator: Jun 19, 2020

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