In our ongoing efforts to maximize the safety of South Walton beachgoers, the TDC introduced new initiatives for the 2011 season. One of those initiatives is an aerial banner to be flown during periods of strong rip currents, urging beachgoers to stay on shore. We were advised by Beach Safety Director Gary Wise last Friday that we were experiencing strong rip currents, prompting us to launch our banner in its inaugural flight. We've gotten positive feedback from bed tax collectors and visitors, like this facebook comment: "I am thankful y'all did this because it made it easier for me with not allowing my kids to go in the water today." We also received positive feedback from our email notification to bed tax collectors apprising them of dangerous surf conditions. Thank you all for helping us keep our visitors safe along our beaches!