Not sure if this has been posted yet, mods please delete if dupe. See attached PDF from Walton County Tourism Department. VISION For Walton County to enjoy a robust and sustainable Visitor Economy that provides an exceptional Quality of Life for our residents. MISSION The Mission of the Walton County Tourism Department is to direct and manage activities that will strengthen the Walton County brand in the tourism marketplace, in order to increase the region’s tourism economy. The Tourism Department will manage and maintain our beaches as a primary attraction and serve as a responsible industry organization to take a leadership role in addressing issues that affect tourism and the quality of life in Walton County. The Walton County Tourist Development Council (TDC) serves as the primary strategic advisor to the Board of County Commissioners on issues and opportunities facing the community from a tourism perspective. It is for this reason that the TDC embarked upon a strategic planning process during the first quarter of 2022. As the environment in which the TDC and the Tourism Department operate continues to change and evolve, it needs to consistently re-po- sition itself and its programming to continue to build the visitor economy in an increasingly competitive environment. On the next page, readers will find a compilation of the progress that the Tourism Department achieved on its 2019-2021 Strategic Plan, followed by new and continuing Goals, Objectives and potential Tactics of the 2022-2025 Strategic Plan. Background research that formed the foundation for the Plan begins on Page 23.
