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Get Geared Up and Beach Ready

March 7, 2013 by Jill Tanner

It's full-on Spring in SoWal and that means it's time to hit the beach! But first, here's the latest SoWal List, and in this edition we've lined up some great places for you to get your gear on - but of course you can always shop 24/7 online at the SoWal Beach Gear Shop.

Ophelia Swimwear  Ophelia Swimwear is the ultimate luxury swimwear shop. Ophelia is known for carrying fashionable and trendy beach and resort wear for women. Well known brands like Shoshanna, L* Space, Melissa Odabash, and Mara Hoffman stock the shelves and line the walls of Ophelia along with other clothing and accessories. If you are ready to stand out from the crowd in a stylish swimsuit and cover, Ophelia is your shop. Ophelia is now open in Grayton Beach at the Shops of Grayton and the Village at Seacrest Beach. 
Ono Surf  Are you beach ready? Ono Surf in Seaside will get you there. The selection of skim boards, skateboards, surfboards, and stand-up paddleboards will get your beach experience started. Now, if you’re going to surf, you need to dress like a surfer. Ono Surf Shop offers Roxy, Billabong, Quiksilver, O’Neil, Rip Curl, Reef, and a ton more brands to get you in style. Boardwalks are a hybrid of a board short and a walk short that will take a guy from a day at the beach to a casual night out. Girls can choose from a large variety of shoes, swimsuits, and cover-ups that can be worn at the beach or dressed up to hit the town. Ono Surf is your one stop shop for your surfing needs.

Fitness Fetish  For 19 years, the Fitness Fetish has specialized in getting the folks of Seaside ready for the sand. Swimwear, hats, sandals, towels, and beach toys are just some of the inventory at The Fitness Fetish. Too much sun? Try Solar Recover - a non-sticky skin repair treatment for sunburns. The Life is Good brand is always popular and ever expanding. The Fitness Fetish offers all the latest Life is Good styles of t-shirts, towels, and accessories. Swing by today to get your beach on.

Bombora Sun and Surf  Bombora Sun and Surf in Rosemary Beach combines fun and funky threads with surf, skim, and SUP boards to bring you the beach shop of your dreams. If you’re looking to make your fashion mark on the beach this summer, Bombora is going full color. From winter’s jewel tones to bold neon lights to romantic blush, the full spectrum is embraced. Hardware, animal prints and heavy lines bring an element of seventies rock nostalgia to even the most feminine of styles. Bombora can get you in style for a day at the beach and take you through the night.
Christina D Lingerie and Swim  Christina D Lingerie and Swim caters to the mother, grandmother, plus size women and those who just want more coverage. Christina has been bra fitting for 13 years and can change your life by getting you in the right size swimwear.  Christina D offers a variety of colors and prints in full coverage two-piece suits, one-piece suits, and tankinis. Mothers are constantly being pulled in every direction and need a suit that will stay where it belongs, cover what should be covered, and still look fabulous. Christina D is the swim shop for mature women with a keen fashion sense.

Billabong Destin  The mission at Billabong Destin is to provide an authentic experience to customers with the best surf and beach lifestyle products along with local knowledge of the area in a friendly helpful environment. Billabong Destin in Grand Boulevard is locally owned and operated by Frank and Tina Simms. They also have two Aloha Surf Company stores in The Village of Baytowne Wharf and at Harbor Walk in Destin. There is more than meets the eye in Billabong. Dylan Simms, Frank and Tina’s son, runs Right On Surf School as a part of Billabong. He will come to you for a lesson or you can meet him on Old 98 and even bring a big group. The Billabong Camp is a perfect way for local and visiting kids to stay active in a healthy environment. The Simms family members are life long surfers and strive to share their knowledge and experience with everyone.
Snappy Turtle  Three Snappy Turtle shops grace the sidewalks of Seagrove Beach with a goal to get everyone covered up and suited up. A full line of chairs, towels, and umbrellas are available in a wide variety of colors and styles. Ladies and juniors swimwear, cover-ups, and accessories, along with men’s swim trunks and t-shirts will cover the whole family. Got balls? Snappy Turtle has beach balls, volleyballs, and bocce balls.  Got Boards? Skim, SUP, and surf boards are available at Snappy Turtle. Run by one of the shops to get geared up Seagrove beach style.
Maui Waves  Get the look that takes you from day to night at Maui Waves. Every beach girl knows how important the swimsuit is, but sometimes forget the all too important accessories. So get ready girls to suit up in a Roxy swimsuit and then style it up with sunglasses and jewelry. Choose from a great selection of jewelry from toe rings and earrings to necklaces and bracelets. Maui Waves offers the Fox brand, which has become a nationwide hit. Guys will find just what they need easily and with no fuss. Great selection of Guy Harvey and Salt Life apparel too. The Village at Seacrest Beach is home to Maui Waves, so stop in, say hello and shop a while. 

So there you have it - some cool beach shops to get you geared up and ready to hit the sand. If you have any favorite spots to shop for beach gear we'd love to hear about it. Check out the SoWal Shopping Guide and SoWal Shopping Destinations for even more South Walton Shopping.

Main image by Michael Granberry Photography


Jill Tanner's picture

Jill is a long-time SoWal local transplanted from Georgia. Jill enjoys writing movie scripts in her bit of spare time.

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