Watersound Town Center Adds More Popular Shopping

Watersound Town Center continues to grow and is elevating its reputation as a premier South Walton shopping destination. The St. Joe Company recently announced that national lifestyle retailer Anthropologie will occupy a brand-new 9,000-square-foot store, while coastal-inspired menswear brand Johnnie-O officially opened its doors to shoppers.   The new Anthropologie will also feature a dedicated Anthropologie Weddings bridal shop—a specialized concept offered at only select locations nationwide. Brides can book private appointments with stylists and explore an extensive collection of wedding gowns, bridesmaid dresses, party attire, and accessories.  

"Given the strength of the destination wedding business throughout the 30A trade area, we believe the addition of Anthropologie Weddings to the brand’s signature retail offerings will be especially well received and a terrific complement to the market," said Rebecca Waters, St. Joe Director of Commercial Sales and Leasing.

 These major additions join a growing lineup of high-end brands at the center, including FP Movement, Hemline, J.McLaughlin, Monkee’s, and Sunset Shoes & Lifestyles.  

"The continued interest we're seeing from leading retail brands like Anthropologie and Johnnie-O reflects the strength of this market and the quality of the shopping experience we're creating for the community," said William Brock, St. Joe Vice President of Commercial Real Estate. "Each new retailer builds upon the momentum of those before it, creating a destination that continues to attract both consumers and additional premium brands."

Construction is currently underway on the new retail building housing Anthropologie, with additional tenant announcements expected soon. Currently standing at approximately 170,000 square feet of retail, dining, and office space—and nearly 98% leased—plans call for Watersound Town Center to eventually expand to 400,000 square feet to meet ongoing regional growth. More than a simple commercial destination, Watersound Town Center is a key part of the Watersound experience—bringing together shopping, dining, business and community in a setting that reflects the brand’s distinctive coastal lifestyle.