SoWal Towns


Beautiful Beach Meets Southern Simplicity

WaterColor is a popular South Walton coastal resort and beach town that eases into its natural surroundings with a uniquely Southern simplicity and grace. It cultivates a true sense of a place that is timeless, authentic and welcoming for everyone.

WaterColor is nestled between Grayton Beach State Park, Western Lake and Seagrove Beach, and wraps around the neighboring town of Seaside. Watercolor is one of a handful of planned “New Urban” communities that define Scenic 30A. The picturesque neighborhoods and storefronts integrate with our beautiful natural landscape. Elegant homes line the beach next to the stately WaterColor Inn, and residential streets fan out into the beautiful coastal forest of oaks, pines, magnolias, cypress and palmetto.

The Town Center extends north and south of Scenic 30A. It's a lively area that hosts all types of events, from art shows, to wine tastings, to kid-centered fun. Here, you can rent a bike, visit a gallery, do some shopping or grab a delicious meal.

Fish out of Water is a centerpiece restaurant with a great Gulf front view. Across the street, Wine World offers spectacular wines, beers and cheeses at their tastings. In the warmer months, The Beach Club Grille has great food in an outdoor setting, offering views of the Gulf and the surrounding dunes.

In addition to the neighboring Gulf and lake, WaterColor offers sprawling parks, manicured greenways and nature trails to enjoy. Families can take advantage of the soccer field, bike trails and neighborhood swimming pools. Its proximity to numerous state parks and trails means the natural wonders of the area are never far away.

Outdoor enthusiasts flock to WaterColor for its proximity to Western Lake, a landmark in the heart of Sowal. Just one of the rare dune lakes that makes South Walton so unique, it’s perfect for taking the afternoon to explore by kayak or paddleboard. The Western Lake Boathouse offers rentals of all kinds, or just a spot to admire the tranquil water.

Other landmarks in WaterColor include: Cerulean Park, Marina Park, and WaterColor Crossing shops & restaurants.

The shops and boutiques of the WaterColor Merchants feature an assortment of clothing, gifts, restaurants and so much more. Located within the resort, you'll find everything you need to create a memorable vacation, or even bring home a little of SoWal with you. And you can keep up your shopping strength with a fine meal or kick back with a glass of wine. 

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