A decrease in the number of visitors and a 9.4% decrease in room rates led to a
decrease in direct spending compared to Fall 2022.
⟶ Decreases in occupancy and room rates led to a 17.5% decrease in RevPAR from Fall
2022.
⟶ TDT collections decreased 2.3% in 2023 compared to 2022.
⟶ With over 678 thousand visitors this Fall, total visitor spending was over $841 million.
⟶ Compared to importance that visitors place on vacation attributes, Walton County was
rated lower on providing a sense of seclusion and total relaxation.
2023 Fall Visitor Tracking Study
- Economic Impact
- Pre-Visit
- Travel Party Profiles
- Trip Experience
- Post Trip Evaluation