A few highlights from this seasonal visitor tracking study:
- With over 1 million visitors this spring, total visitor spending was over $1.2 billion.
- An increase in occupancy and an increase in ADR led to an increase in RevPAR.
- Nearly 1 in 3 Spring visitors are from the Atlanta, Nashville, Dallas-Fort Worth, Houston and Birmingham markets.
- The beach, relaxing/unwinding, shopping, family time/reading/cooking, attractions, dune lakes and spas all saw increases from Spring 2025.
Previous research reports can be found here.