The proposed new brand is:
SOUTH WALTON - TO EACH, YOUR BEACH.
Quite original. No more "Beaches of South Walton"
The cost was for the research company's branding study. The Brand recommendation is on the BCC agenda at 4:00 this afternoon.
Now the Big Blue (now black) signs must be redone, new letterhead, redo website, etc.
Here is the proposed new logo:
View attachment 19246
Bob HudsonBob HudsonBeach FanaticSanta Rosa Beach1,066 postsJoined View profileMessageBeach Fanatic
Bob HudsonBeach FanaticSanta Rosa Beach1,066 postsJoined View profileMessageBeach Fanatic33,464 views
Edited
Replies
211
Andy AAndy ABeach FanaticBlue Mountain Beach4,389 postsJoined View profileMessageBeach Fanatic
Andy ABeach FanaticBlue Mountain Beach4,389 postsJoined View profileMessageBeach FanaticThe. Proposed new brand is:Surely you're kidding!! Its not April 1st.
SOUTH WALTON - TO EACH, YOUR BEACH.
Quite original.
idlewindidlewindBeach FanaticWalton/Okaloosa County and a little south alabama 2,687 postsJoined View profileMessageBeach Fanatic
The. Proposed new brand is:
SOUTH WALTON - TO EACH, YOUR BEACH.
Quite original.
WTH???? Has everyone in county government lost their minds? They could have saved the money, cut the bed tax and drew more customers than this lame stuff will. If we don't vote every one of them out, we are stupid. And before any of you say it is the TDC's fault, remember who hired the TDC.
scooterbug44scooterbug44SoWal ExpertSowal16,706 postsJoined View profileMessageSoWal Expert
scooterbug44SoWal ExpertSowal16,706 postsJoined View profileMessageSoWal ExpertThat is one of the stupidest things I have heard in a long time. They FINALLY got signs up with the last overpriced and dumbarse slogan fixed.
What the puck is going on over there!!!
P.S. That slogan is a steaming pile and will be a laughingstock.
What the puck is going on over there!!!
P.S. That slogan is a steaming pile and will be a laughingstock.
Edited
Matt JMatt JSWGB24,862 postsJoined View profileMessageSWGB
Matt JSWGB24,862 postsJoined View profileMessageSWGBNothing says talent like lace thin white text over a matching background. They do understand that they are supposed to attract tourists to the area, not confuse the bejezsus out of them?
GoodWitch58GoodWitch58Beach Fanatic4,810 postsJoined View profileMessageBeach Fanatic
would be nice if they got the grammar correct too😱
beachmousebeachmouseBeach FanaticBluewater Bay, FL3,499 postsJoined View profileMessageBeach Fanatic
beachmouseBeach FanaticBluewater Bay, FL3,499 postsJoined View profileMessageBeach FanaticAre they counting on BP dollars to cover this?
Here4GoodHere4GoodBeach FanaticPoint Washington1,264 postsJoined View profileMessageBeach Fanatic
Here4GoodBeach FanaticPoint Washington1,264 postsJoined View profileMessageBeach FanaticWho did you get the cost from, and who was the company they paid it to?
This isn't on the published agenda (I know, that means NOTHING).
This isn't on the published agenda (I know, that means NOTHING).
Bob HudsonBob HudsonBeach FanaticSanta Rosa Beach1,066 postsJoined View profileMessageBeach FanaticAuthor
Bob HudsonBeach FanaticSanta Rosa Beach1,066 postsJoined View profileMessageBeach FanaticAuthorWho did you get the cost from, and who was the company they paid it to?
This isn't on the published agenda (I know, that means NOTHING).
It is on the BCC agenda under Dawn -
Walton County TDC - Brand Evolution
Sorry the name of the firm escapes me. When the individual that made the presentation to the TDC Board this morning, I heard but didn't remember.
Miss KittyMiss KittyMeow47,011 postsJoined View profileMessageMeow
Miss KittyMeow47,011 postsJoined View profileMessageMeowLooks like the opening credits for a soap opera...."General Hideousness" :roll:
Bob HudsonBob HudsonBeach FanaticSanta Rosa Beach1,066 postsJoined View profileMessageBeach FanaticAuthor
Bob HudsonBeach FanaticSanta Rosa Beach1,066 postsJoined View profileMessageBeach FanaticAuthorThe domain name: toeachyourbeach.com - belongs to lkm, which is the advertising agency hired by the TDC.
The domain name was registered on Nov 11, 2010. It is an inactive domain at this time - they probably were reserving it for potential future use.
They would also probably like to have the domain name southwalton.com
The domain name was registered on Nov 11, 2010. It is an inactive domain at this time - they probably were reserving it for potential future use.
They would also probably like to have the domain name southwalton.com
Edited
Smiling JOeSmiling JOeSoWal Expert31,643 postsJoined View profileMessageSoWal Expert
Smiling JOeSoWal Expert31,643 postsJoined View profileMessageSoWal ExpertIf any of you guys really cared, you would have attended countless meetings with LKM at the TDC workshops which were open to the public and announced on SoWal.com. I love how everyone waits to have a voice AFTER the fact. Why not be a voice DURING the process. LKM even pitched this at a BCC meeting last year.
I've heard several people say that people should get involved rather than b_tch and moan. The time to get involved is during the process, not after.
I have attended many presentations made be LKM regarding the branding of South Walton. I'm not sure that I'm a raving fan of "To Each, Your Beach," but after listening to LKM representatives, I can tell you that they know what they are doing, and it will be a huge improvement over the current status. They have their act together and will be an asset to the TDC. There is no easy fix on trying to brand 15 different beach communities in South Walton. I encourage you guys to go to some of the workshops hosted by the TDC and LKM and listen to their game plan.
I've heard several people say that people should get involved rather than b_tch and moan. The time to get involved is during the process, not after.
I have attended many presentations made be LKM regarding the branding of South Walton. I'm not sure that I'm a raving fan of "To Each, Your Beach," but after listening to LKM representatives, I can tell you that they know what they are doing, and it will be a huge improvement over the current status. They have their act together and will be an asset to the TDC. There is no easy fix on trying to brand 15 different beach communities in South Walton. I encourage you guys to go to some of the workshops hosted by the TDC and LKM and listen to their game plan.
TeresaTeresaSoWal GuideSouth Walton, FL30,970 postsJoined View profileMessageSoWal Guide
TeresaSoWal GuideSouth Walton, FL30,970 postsJoined View profileMessageSoWal GuideI don't know why they don't realize by now any and all ideas must be tested on this community forum before any decisions are made. teehee.
I am sorry to say that when I see it - well, I don't even want to say what it sounds like to me... but bottom line - in poor taste. Is this really real?
I am sorry to say that when I see it - well, I don't even want to say what it sounds like to me... but bottom line - in poor taste. Is this really real?
scooterbug44scooterbug44SoWal ExpertSowal16,706 postsJoined View profileMessageSoWal Expert
scooterbug44SoWal ExpertSowal16,706 postsJoined View profileMessageSoWal ExpertI don't need to go to a meeting or hear the presentation to know that rebranding (again) and spending $1.3 million on it is dumb.
If it ain't broke, don't fix it.
If you just finally got it working, don't keep messing with it.
If it ain't broke, don't fix it.
If you just finally got it working, don't keep messing with it.
Smiling JOeSmiling JOeSoWal Expert31,643 postsJoined View profileMessageSoWal Expert
Smiling JOeSoWal Expert31,643 postsJoined View profileMessageSoWal ExpertThey would also probably like to have the domain name southwalton.com
Robert Nelson probably has more hits on his site, SouthWalton.com from your post above than from any other source. I guess he is hoping to sell the site.
Smiling JOeSmiling JOeSoWal Expert31,643 postsJoined View profileMessageSoWal Expert
Smiling JOeSoWal Expert31,643 postsJoined View profileMessageSoWal ExpertWho said it was working?
According to LKM's studies, they found that a strong number of people who were staying in South Walton thought they were staying in Destin. How is that for "working?" If you had attended one of the many workshops, you could learn more ways that the current branding is confusing and not working.
Like I said, you can sit around a complain after the fact, or you can get involved in the process.
According to LKM's studies, they found that a strong number of people who were staying in South Walton thought they were staying in Destin. How is that for "working?" If you had attended one of the many workshops, you could learn more ways that the current branding is confusing and not working.
Like I said, you can sit around a complain after the fact, or you can get involved in the process.
Edited
Bob HudsonBob HudsonBeach FanaticSanta Rosa Beach1,066 postsJoined View profileMessageBeach FanaticAuthor
Bob HudsonBeach FanaticSanta Rosa Beach1,066 postsJoined View profileMessageBeach FanaticAuthorKEY FINDINGS
BSW has 49% name recognition among core targets and 21% name recognition in expansion markets
Less than half of visitors who have visited the area in the past know where they are
3% of visitors in 2010 knew they were in Beaches of South Walton
6% of visitors who actually stayed overnight in BSW thought they were in Destin
Advertising recall amongst competitive destinations are and have remained flat at 21%
BSW has 49% name recognition among core targets and 21% name recognition in expansion markets
Less than half of visitors who have visited the area in the past know where they are
3% of visitors in 2010 knew they were in Beaches of South Walton
6% of visitors who actually stayed overnight in BSW thought they were in Destin
Advertising recall amongst competitive destinations are and have remained flat at 21%
Bob HudsonBob HudsonBeach FanaticSanta Rosa Beach1,066 postsJoined View profileMessageBeach FanaticAuthor
Bob HudsonBeach FanaticSanta Rosa Beach1,066 postsJoined View profileMessageBeach FanaticAuthorBRAND STORY
Everyone needs to have their own beach.
Sounds simple enough. Start with the purest white quartz sand filtered down from the Appalachians eons ago and washed westward along the blue-green Gulf.
Form it into wave-like dunes topped with sea grasses. Frame the dunes with pines, spreading broad swathes of green against the perfect blue of the sky. Scoop out freshwater lakes to reflect all that blue. And back it all with a huge inland estuary teeming with all forms of life.
People have been drawn to this restorative beauty ever since they've been drawn to the South. The culture that has grown up here from residents and visitors alike has ever been peaceful, respectful of the natural uniqueness and well spiced with the flavors of Southern and gulf coast character.
The result is a necklace of individual beach neighborhoods, each with its distinct emotional hue,
its own cultural traditions and feel, its own visual style. All linked not only to each other, but also to the bountiful natural gifts they are committed to preserve and perpetuate.
This is our promise: somewhere along this strand, you will find your perfect place, your partner's beach ideal, your family's epitome of what the word beach was meant to be.
That's South Walton. To each, your beach.
Everyone needs to have their own beach.
Sounds simple enough. Start with the purest white quartz sand filtered down from the Appalachians eons ago and washed westward along the blue-green Gulf.
Form it into wave-like dunes topped with sea grasses. Frame the dunes with pines, spreading broad swathes of green against the perfect blue of the sky. Scoop out freshwater lakes to reflect all that blue. And back it all with a huge inland estuary teeming with all forms of life.
People have been drawn to this restorative beauty ever since they've been drawn to the South. The culture that has grown up here from residents and visitors alike has ever been peaceful, respectful of the natural uniqueness and well spiced with the flavors of Southern and gulf coast character.
The result is a necklace of individual beach neighborhoods, each with its distinct emotional hue,
its own cultural traditions and feel, its own visual style. All linked not only to each other, but also to the bountiful natural gifts they are committed to preserve and perpetuate.
This is our promise: somewhere along this strand, you will find your perfect place, your partner's beach ideal, your family's epitome of what the word beach was meant to be.
That's South Walton. To each, your beach.
TeresaTeresaSoWal GuideSouth Walton, FL30,970 postsJoined View profileMessageSoWal Guide
TeresaSoWal GuideSouth Walton, FL30,970 postsJoined View profileMessageSoWal GuideSouth Walton - okay - its good and simple.
To Each, Your Beach - is not a name - its a tag line or slogan - and this one has a negative feeling to me.
BTW, I'm very grateful to those who do have time or make the time to attend TDC meetings! I know many who do attend, many who do not (great majority), and some who go very occasionally based on an issue important to them - all have a valid opinion whether they have contributed to the process or not.
To Each, Your Beach - is not a name - its a tag line or slogan - and this one has a negative feeling to me.
BTW, I'm very grateful to those who do have time or make the time to attend TDC meetings! I know many who do attend, many who do not (great majority), and some who go very occasionally based on an issue important to them - all have a valid opinion whether they have contributed to the process or not.
Edited
Lake View TooLake View TooSoWal InsiderEastern Lake7,000 postsJoined View profileMessageSoWal Insider
Lake View TooSoWal InsiderEastern Lake7,000 postsJoined View profileMessageSoWal InsiderSo changing the existing name to some very stupid slogan (for $1.3 million) is going to help that 6% know where they are?
Checking your forum account
Please wait while we verify your forum account.