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Please don't price locals out of events!

scooterbug44 avatar
scooterbug44SoWal Expert
6,452 views
I understand that putting on events is not free and there are many assorted costs, but it would be nice if the people who lived in Sowal could still afford to attend many of the great local events.

More and more I hear from locals that they can't afford their favorite events anymore and the only way they will attend is if they win tickets.

And this is a valid complaint as ticket price increases and additional "service fees" over the last several years have doubled or tripled the costs of many popular 30A events.

Even more frustrating is that these increases have come during times when many people are struggling due to the recession and the BP spill.

These events are part of what make Sowal a great place to live. Please keep that in mind when pricing your events and see if you can offer a lower entry cost and offset it by charging more for extras like T-shirts/merchandise, VIP areas, and food and beverage.

Replies

40
HD Lady avatar
HD LadyBeach Fanatic
#2
Thank you Scooterbug44 for this post. More and more we are hearing the same comments from other locals. Entertainment budgets have definitely dwindled. A sad sign of the times.
Abby Prentiss avatar
Abby PrentissBeach Fanatic
#3
Sorry to hear about that. Events by resorts are made to bring people here to rent vacation rentals. They don't need to worry about locals. Without the high priced events though a lot of locals wouldn't be able to afford to go to the movies without a job. Good thing the best things in SoWal are free.
momof2kids avatar
momof2kidsBeach Fanatic
#4
True, but it's the locals that keep places like resort restaurants in business while there are no events here. If they offer some type of local pricing during the event then locals are more likely to go back.
scooterbug44 avatar
scooterbug44SoWal ExpertAuthor
#5
Many of the events I am referring to occur in the "off season" and are heavily attended by locals.

Yes, visitors pump money into the local economy, but so do locals - and locals do so all year round.

And this "let them eat cake" attitude towards locals is getting rather old.
30A Skunkape avatar
30A SkunkapeSkunky
#6
I understand that putting on events is not free and there are many assorted costs, but it would be nice if the people who lived in Sowal could still afford to attend many of the great local events.

More and more I hear from locals that they can't afford their favorite events anymore and the only way they will attend is if they win tickets.

And this is a valid complaint as ticket price increases and additional "service fees" over the last several years have doubled or tripled the costs of many popular 30A events.

Even more frustrating is that these increases have come during times when many people are struggling due to the recession and the BP spill.

These events are part of what make Sowal a great place to live. Please keep that in mind when pricing your events and see if you can offer a lower entry cost and offset it by charging more for extras like T-shirts/merchandise, VIP areas, and food and beverage.

Specific examples? :idontno:
Kurt avatar
KurtAdmin
#7
Many of the events I am referring to occur in the "off season" and are heavily attended by locals.

Which ones are not intended to bring people in from out of town?
scooterbug44 avatar
scooterbug44SoWal ExpertAuthor
#8
Specific examples? :idontno:
I was trying to NOT name names and single out certain events as it is not just one event or one community.

And if the point of an event IS to bring in visitors, wouldn't lower ticket prices also help with that? (Especially for events targeted at families, couples, or groups).

I find it hard to believe that costs from year to year increase so much that the ticket prices must go up 25-50%.

Edited

30A Skunkape avatar
30A SkunkapeSkunky
#9
I was trying to NOT name names and single out certain events as it is not just one event or one community.

And if the point of an event IS to bring in visitors, wouldn't lower ticket prices also help with that? (Especially for events targeted at families, couples, or groups).

I find it hard to believe that costs from year to year increase so much that the ticket prices must go up 25-50%.

I'll go first...Alys Beach Halloween Party? That isn't cheap but I don't think they want families, more like half naked booze slugging Barbies. I don't think it is wrong to call out an event by name if you have a critique;you might get an actual response as to why costs go up.
scooterbug44 avatar
scooterbug44SoWal ExpertAuthor
#10
Yes, that is one of the events, but it wasn't just one event that prompted the post - there are many others.

Definitely agree that one is an "adult" party.
Lake View Too avatar
Lake View TooSoWal Insider
#11
...half naked booze-slugging barbies...hmm...might be worth a few extra bucks...
Kurt avatar
KurtAdmin
#12
Yes, that is one of the events, but it wasn't just one event that prompted the post - there are many others.

Definitely agree that one is an "adult" party.

Many of the events sell out. We have very small venues and even the open-air ones are limited. Supply and demand rules. Rosemary Beach Uncorked sold out last Saturday so why wouldn't they raise prices next year? Unfortunatley everything is more expensive in a resort town but even in a large common city they would charge high prices for similar events, and they wouldn't be nearly as nice, or at least not nearly as nice a setting.
scooterbug44 avatar
scooterbug44SoWal ExpertAuthor
#13
...half naked booze-slugging barbies...hmm...might be worth a few extra bucks...
Yes, there are always some women with great bodies celebrating "whore-o-ween."

I think the best ones are great costumes and great bodies - like the Dallas cowboy cheerleader and Eve in past years.

Edited

SouthernBelle avatar
SouthernBelleBeach Comber
#14
Thanks for this post. I understand they make money drawing in all the tourists but giving a discount to locals would help some of us that don't have 'more money than brains' to be able to get out more. Times are not as easy as they were just 6 years ago. If the local venues take care of the locals that take care of them things would be nicer. Really where would they be if locals were not working for them so they could charge the toruists all that money? I guess it's the take care of home attitude that some events are lacking.
Em avatar
EmBeach Fanatic
#15
I know what you mean Scooterbug. Just living here, everything seems to cost more. Thankfully, going to the beach is still free. Actually, many of the events around here are free admission. I've never lived in another area where you didn't have to pay to get into a bar to see a band. Around here, I cannot think of one with a cover charge. Rosemary Beach, Alys Beach, Seaside, Gulf Place, WaterColor, etc. all have many events open to the public without admission for entry.

Many events regulate the number of attendees by pricing. Personally, I think Alys Beach's halloween party is rather crowded these days and I like a smaller crowd. One way to do that is to increase ticket prices until you get a balance of the number of people the event can accommodate. . They can handle a limited number of people with restrooms, bars, food, parking, etc.

Much like that was the Seaside Rep's tribute to Johnny Cash, where the theatre has limited number of seats. Maybe $40 seems like a high ticket price to some, but seeing how it sold out within two days, some people were willing see the value of the event.

It is simple supply and demand.

30A Songwriters is another upcoming high-ticket price event, unless you consider all the talent.

Almost every event which I know of in South Walton has a free way to get in if you don't want to pay for a ticket. You can volunteer to work the event and with some, you might even get paid for your work! Sure it isn't the same, but that is the free way. Otherwise, save up your money for the events you most want to attend.

Oh, and of course SoWal.com always seems to be giving away a chance to win free tickets. Saw one this morning for Mountain Film! yippie!
Teresa avatar
TeresaSoWal Guide
#16
Most of the events I attend in SoWal are free of charge and they are wonderful - ArtsQuest, outdoor concerts, Back to Nature, and various festivals throughout the year (I've never bought a ticket to the Seaside Wine Festivals but I've been many times - show up, go to wine tent, purchase bottle, open and drink - preferrably but not necessarily out of a cup).

There is only one or two local events per year I attend that are costly and those are typically for a very worthy cause, and very funn too, with good food, etc.

There are very very few really uniquely (big city-ish) events in SoWal and IMO, Alys Beach hosts two of the very best: Digital Graffiti, and Noches de los Muertos. Digital is $25. Noches is $40 (advance) with a portion of proceeds going to CHVN. Both end up at Caliza with DJs and all out parties. I do believe both events are well worth the price of admission. HOWEVER.. I will add my own complaint (even though I feel we are lucky to have these events) - for the price of admission, I would LOVE to have some food to go with those expensive wines. Not a hot dog vendor. Real food. Free would be ideal but I would definitely pay. Digital offers pretty good food choices... but we starve every year at Noches.

Edited

Em avatar
EmBeach Fanatic
#17
Hey now, don't be knockin; the hot dogs at Alys. They are delicious and much appreciated, and only $6 for the combo dog, chips and drink! I guess you have to like hotdogs and I love a good hotdog.
scooterbug44 avatar
scooterbug44SoWal ExpertAuthor
#18
I don't have a problem with paying to see an event, (I know they are far from free to put on even with so much volunteer help and even the supposed "free" events we do pay for through a community tax) my issue is with how much the prices increase year to year.

In many cases a couple could attend an event 2 years ago for the price a single ticket now costs.

"Because we can raise the prices and people will still pay them" and "you live in an expensive area" are not valid arguments IMO - especially in the current economic climate.
30A Skunkape avatar
30A SkunkapeSkunky
#19
I don't have a problem with paying to see an event, (I know they are far from free to put on even with so much volunteer help and even the supposed "free" events we do pay for through a community tax) my issue is with how much the prices increase year to year.

In many cases a couple could attend an event 2 years ago for the price a single ticket now costs.

"Because we can raise the prices and people will still pay them" and "you live in an expensive area" are not valid arguments IMO - especially in the current economic climate.

Good lord, how much better could it be for local vendors? This place was jam packed all summer.
scooterbug44 avatar
scooterbug44SoWal ExpertAuthor
#20
Yes, those 3 months of tourists erased every ill in Sowal. Noone is getting foreclosed on, no kids are going to bed hungry, noone is worried about paying bills, everyone can afford to heat their homes, the unemployment rate is at 0%, and the effects of the housing market crash and the BP spill have completely vanished.

Give me a break. You know better than that.

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