Secret to Grocery Shopping in SoWal

It is easy to get into the habit of shopping at the mega stores like Publix, and while Publix does a good job of running a store, there is one little place in SoWal which continues to out-shine even Publix. They really invest much time and effort, researching the products which they carry, and they offer a really good selection of organic and locally/regionally grown foods. If you don't know where it comes from, just ask (how many people in the mega-stores can tell you where the tomatoes were grown, and a little bit about the farmer who grew them?) You can find many types of foods and products, ranging from full line of groceries, natural health products, tee-shirts, books, fresh produce, hand-made soaps from the Soap Pedaler (I always mess up that spelling), juices, sodas, pet food, etc, and they have a community message board to fill you in on the happenings. You can even get an incredible massage and a Smoothie. The people at this little slice of heaven give you an escape from the masses, remind you that are in a sleepy little beach village, all while giving good energy and making you feel part of the community -- For the Health of It. I don't mind shopping at Publix, but I LOVE walking in the door at For the Health of it. If you haven't been, at least stop in for a smoothie or massage, and a warm welcome. You can click on the link above for a little more info, but there is nothing like walking in the door to see for yourself.

The massage therapists they have on staff are some of the best, and will help you to relax even more. Last time I checked, they had the best prices in town, and the treatment rooms are really cool and calming. Ed and Rachael have one of my favorite stores in town (I don't say this lightly)! Every time I go in there, even to just get a juice, I end up staying to talk for while. The people make you slow down your mind, gain perspective on life, while making you feel welcome.

So before stressing out for the rest of the summer when you think about getting groceries, remember that there is one place where you actually leave the store feeling better than when you entered.

For the Health of it is located on the south side of Scenic 30A in Blue Mtn Beach, next to Big Daddy's Bike Shop, and across the street from Blue Orleans, just a hop, skip and a jump, west of 30A/283 intersection.

For The Health Of It
locally owned and operated by Ed Berry & Rachel Morgan
2217 Scenic Highway 30A
Blue Mountain Beach, FL 32459
850.267.0558 | fax 850-267-1901 | e-mail


Now I've made myself want to go grocery shopping. :bang: