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PJ's Coffee & Planet Smoothie - both locations closed permanently

Bs1chiro avatar
Beach Lover
9,045 views
What happened to PJs and PLanet Smoothie in Redfish village...they're gone!!!!:idontno:

Replies

50
Smiling JOe avatar
SoWal Expert
#2
Gone and gone. You can find PJ's in the WaterColor location.
Bs1chiro avatar
Beach LoverAuthor
#3
Whats the scoop?Best smoothies around and great customer service!
SHELLY avatar
SoWal Insider
#4
Whats the scoop?Best smoothies around and great customer service!

...my guess is more "service" than "customers."

.
florida girl avatar
Beach Fanatic
#5
I fail to understand how the very few businesses left in Redfish keep the whole thing open! Seems that who ever is managing the place needs to adjust the rents or something. So many closed doors!
SHELLY avatar
SoWal Insider
#6
I fail to understand how the very few businesses left in Redfish keep the whole thing open! Seems that who ever is managing the place needs to adjust the rents or something. So many closed doors!

Whomever is holding the commercial loan on Redfish probably needs to make the monthly nut too--lowering the rents won't help do it; keeping the rents at the same rate isn't doing it; raising the rents certainly won't do it...same story that's happening with commerical RE loans across the nation. That "thud" you're hearing is the next shoe dropping.

.
Geo avatar
Beach Fanatic
#7
BUMMER. The owner was really nice. Hopefully her WC location is doing well...
Just Curious avatar
Beach Fanatic
#8
The problem is you can't see anything in the place. Their vegetation buffer(required) looks good, but hard to see through.
30A Skunkape avatar
Skunky
#9
The problem is you can't see anything in the place. Their vegetation buffer(required) looks good, but hard to see through.

And there are relatively few warm bodies in that area.
Beach Fanatic
#10
30a Resorts has just listed the former PJ's space for sale ... it's a commercial condominium space, including all the fixtures, available at an extremely attractive price.

Please PM me for details if you're interested.
Miss Kitty avatar
Meow
#11
30a Resorts has just listed the former PJ's space for sale ... it's a commercial condominium space, including all the fixtures, available at an extremely attractive price.

Please PM me for details if you're interested.


what type of business do you think would do well in that spot?
Geo avatar
Beach Fanatic
#12
what type of business do you think would do well in that spot?

I would try to compliment what is already there. If I recall correctly there is a high end women's boutique and a spa like skin care clinic. So I suspect the target market would be affluent women.

ANyone else?
Kurt avatar
Admin
#13
I would try to compliment what is already there. If I recall correctly there is a high end women's boutique and a spa like skin care clinic. So I suspect the target market would be affluent women.

ANyone else?

Whochovia Bank
Jdarg avatar
SoWal Expert
#14
what type of business do you think would do well in that spot?


A really good and reasonable Thai restaurant. Really good, not just marginal and limited, and not fancy. I am saying this after eating lunch at Daddy's in Ft. Walton (maybe Mary E?), where we had a really delicious Thai lunch and brought home enough leftovers to eat dinner tonight and lunch tomorrow- and this meal would have cost 3 times what we paid today if we had eaten at our usual Thai place!

Casual, eat in or take out, not a "scene", keep it simple by not attempting sushi too, lots of fresh fresh fresh veggies, lots of healthy food!
SHELLY avatar
SoWal Insider
#15
A really good and reasonable Thai restaurant. Really good, not just marginal and limited, and not fancy. I am saying this after eating lunch at Daddy's in Ft. Walton (maybe Mary E?), where we had a really delicious Thai lunch and brought home enough leftovers to eat dinner tonight and lunch tomorrow- and this meal would have cost 3 times what we paid today if we had eaten at our usual Thai place!

Casual, eat in or take out, not a "scene", keep it simple by not attempting sushi too, lots of fresh fresh fresh veggies, lots of healthy food!

What did you have for lunch and where in FWB is Daddy's?

.
Bobby J avatar
Beach Fanatic
#16
It looks to be a short sale for $575,000 ish.....
Jdarg avatar
SoWal Expert
#17
What did you have for lunch and where in FWB is Daddy's?

.

I'm going to start a new thread since this one should remain about the Redfish PJs!
Beach Fanatic
#18
The shops at Redfish are so tastefully done that they are invisible. I don't think any retail type biz is gonna make it there. As for restaurants, one fancy place has failed already, and one take out chicken place too. Not to mention PJs. Maybe a professional office of some kind could be happy there.
Foodlover avatar
Beach Fanatic
#19
I agree that the landscaping at Redfish Village hides the businesses and redoing the landscaping could potentially have a positive impact for the businesses there. I wonder how much the lease or mortgage payment at the time may have impacted the failure of the businesses that did not make it in Redfish Village? Regardless, I agree that that the amount of residents and tourists within walking distance does not approach that of Watercolor / Seaside area so if a business model/plan is dependent on that type of population there would be problems.
Smiling JOe avatar
SoWal Expert
#20
The shops at Redfish are so tastefully done that they are invisible. I don't think any retail type biz is gonna make it there. As for restaurants, one fancy place has failed already, and one take out chicken place too. Not to mention PJs. Maybe a professional office of some kind could be happy there.

Success in the restaurant is much about location, but it is also about the math. How many cups of coffee and cookies do you have to sell to pay a million dollar loan, plus build out, staffing, cost of goods, utilities, advertising, etc? That math might work in a busy location such as in NYC or San Francisco, but not in most places in South Walton. Even if bought at $575,000, I wonder how many Thai dinners one would have to sell every day to keep the doors open. If they can get the lines of people all day long and have high prices for low cost items like Pickles, in Seaside, then the math may work. You just have to crunch your numbers, and realize that it takes about two years before you can draw a good following.

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