Some key points to consider:
- Email marketing is king - an email address is one of the only pieces of vital info from customers that you own and gives your business the unique ability to deliver content directly to them.
- About 72% of customers prefer email to be their main channel of communication from a brand. Social media is not owned by you and consumers doom scroll with no motive to transact. Think of any major brands you shop online - they almost ALWAYS ask for your email.
- Email marketing is about 40 times more effective at acquiring repeat customers than social media.
If you’re looking for a classic, effective, and efficient way to reach your most loyal fans directly (around saturated social media), please contact Michelle at connect@localjetsetter.com