THE ST. JOE COMPANY AND PREMIER PROPERTY GROUP ANNOUNCE AGREEMENT
? Premier to Lease WaterColor Sales Office from JOE
? JOE to Transfer Existing WaterColor Resale Listings to Premier
? JOE to Focus on Home Site and Builder Sales
WaterSound, Florida - (August 21, 2009) - The St. Joe Company and The Premier Property Group jointly announced today that they have entered into agreements for Premier to lease the WaterColor sales office and to assume JOE’s existing WaterColor resale listings effective September 1, 2009. Premier is a full service real estate brokerage firm with a strong presence in Northwest Florida.
Some members of the current JOE sales staff will assume similar roles with Premier. JOE’s remaining sales team in Northwest Florida will focus on home site and builder partner home sales in its remaining properties including the communities within WaterSound in South Walton County, RiverCamps at Crooked Creek in Bay County, WindMark Beach in Gulf County and its remaining inventory at WaterColor.
“The transition of WaterColor’s resale efforts from JOE to Premier is part of the natural progression that occurs as communities mature,” said Nick Cassala, president of JOE’s residential operations. “With a limited number of JOE-owned home sites remaining in WaterColor’s last phase, this is the right time to move most of JOE’s resale operations to a strong strategic partner.”
“South Walton County has abundant growth potential, and Premier is in a great position to advance that growth,” said Keith Flippo, part owner and top agent for Premier. “With the opening of the new international airport next year, this area is poised to become a true national resort destination.”
Alda Sileo will be the managing broker for Premier’s new WaterColor location. “We are delighted to be a part of this exciting opportunity at WaterColor,” said Sileo. “WaterColor is a nationally recognized destination known for superior design and balance with nature. This new WaterColor location will provide a unique opportunity to provide our clients with exceptional exposure and service.”
JOE’s sales team will continue to focus on developer sales from the WaterSound Sales Center located off Highway 98 at the entrance to the community of WaterSound and across from Camp Creek Golf Club.
About The Premier Property Group
The Premier Property Group was founded in June of 2007. The Premier Property Group’s owners, Keith Flippo along with Bob and Marie Parks, bring 46 combined years of experience in the real estate arena. Bob Parks Realty LLC in Middle Tennessee, The Premier Property Group’s sister company, is the second largest in residential real estate sales in Tennessee and is continually ranked in the top 100 independent real estate companies in the country and the top 100 among the largest brokers by Realtrends 500 Magazine. The Premier Property Group is a member of Leading Real Estate Companies of The World.
About JOE
The St. Joe Company (NYSE: JOE), a publicly held company based in Jacksonville, is one of Florida's largest real estate development companies and Northwest Florida's largest private landowner. JOE is primarily engaged in real estate development and sales, with significant interests in timber.
More information about JOE can be found at its web site at www.joe.com.
KurtKurtAdminSoWal2,470 postsJoined View profileMessageAdmin
KurtAdminSoWal2,470 postsJoined View profileMessageAdmin2,103 views
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gracegraceBeach Fanatichere & now476 postsJoined View profileMessageBeach Fanatic
graceBeach Fanatichere & now476 postsJoined View profileMessageBeach Fanaticwow.
kkddbbkkddbbBanned869 postsJoined View profileMessageBanned
it was just a matter of time. i remember when seaside used to run seaside
passin thrupassin thruBeach Fanatic343 postsJoined View profileMessageBeach Fanatic
We'll see how "exclusive" the company's presence will be.
They're taking over a brokerage that had already lost a large part of its once-dominant market share in these St. Joe communities.
They're taking over a brokerage that had already lost a large part of its once-dominant market share in these St. Joe communities.
The news was leaked too early last week. As a publicly traded company, Joe has to be careful with such announcements. I edited the first post to include today's official press release. Congrats to Premier Property Group!
Smiling JOeSmiling JOeSoWal Expert31,643 postsJoined View profileMessageSoWal Expert
Smiling JOeSoWal Expert31,643 postsJoined View profileMessageSoWal ExpertI don't think JOE ever approved or verified the news story which ran in the Walton Sun last week.
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