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Hotel Viridian on corner of 30A & 395 - Seagrove Market location

Sally avatar
SallyBeach Fanatic
46,674 views
goodbye Seagrove Market

From Walton Sun

Developers of the Downtown Seagrove project are selling a dream ? the chance to own a piece of Hotel Viridian, an upscale hotel with high-end stores, fancy restaurants and a full-service spa ?they hope will become a destination for visitors to South Walton.
Although several long-established companies will be temporarily relocated from the intersection of County Roads 30A and 395 while the complex is built, developers don?t want to lose the hometown community feel the area has known for many years.
At town hall meetings, locals asked developers of the project, ?What are you going to do for us,? said Realtor Billy McConnell.
Seagrove Village Market and Seagrove on the Beach Realty will return once the project is completed. Region?s Bank will return to a site just north of the hotel at the corner of Grove Avenue and 395.
?And to make the locals feel warm and welcome, there will be The Georg, a lobby bar with patio doors opening to face the Gulf of Mexico,? said McConnell.
?The Georg will be a lively, upscale bar,? said Chip Harding one of the partners in DST Carnival, the developers of Hotel Viridian.
The complex, defined as a condo-tel, will have 30 hotel rooms and suites and 10 condominiums on the second, third and fourth floors.
The hotel rooms will range from 600 square feet to 1,200 square feet. The largest rooms, two corner king rooms on the second and third floors of the hotel, will offer Gulf views, a living-dining area, powder room, private bath with steam shower and soaking tub. The architect has eliminated the ?long dark hallway of most hotel rooms,? said McConnell, ?instead offering expansive entrances.?
The 10 condo-villas with two- and three-bedroom units are similarly designed.
Each room, suite and condos can be purchased as a permanent residence or can be placed in a rental program.
The project is still awaiting a development order, with demolition anticipated to begin in March and April, but pre-sales have begun.
Prices for the hotel rooms range from $299,000 to $1,995,000 and the condos from $2,260,000 to $2,950,000.
?The Seagrove Village Market will be in the same spot, and with the same flavor,? said Hartley on the first floor of the complex along with other high end retails shops. There will also be a hair salon and wellness center on that level.
The fourth floor rooftop 100-seat restaurant and bar will be available to guests of the condo-tel during the day and open to all in the evenings. A negative edge pool on that same floor will spill over to create a waterfall that is planned as a site for weddings and parties, said McConnell.
Parking for the complex will be provided in a 92-car underground parking garage.
For more information on the project, contact McConnell at (850) 865-2088.

More info at the architect's website.

Edited

Replies

160
Lisa Ruby avatar
Lisa RubyBeach Fanatic
#52
Re: goodbye Seagrove Market

sure hope they work fast...have you seen that doublewide????
steele mama avatar
steele mamaBeach Fanatic
#53
Re: goodbye Seagrove Market

Happy New Year!
NomadsBeach Comber
#54
Re: goodbye Seagrove Market

Last night we heard that one of the owners of Seagrove Village Market is also one of the developers for the new Seagrove project. Is this true? :idontno:
Smiling JOe avatar
Smiling JOeSoWal Expert
#55
Re: goodbye Seagrove Market

Last night we heard that one of the owners of Seagrove Village Market is also one of the developers for the new Seagrove project. Is this true? :idontno:
Maybe that is because DST Carnival, LLC now owns the Village Market property??? :idontno:
lurker1 avatar
lurker1Beach Comber
#56
Re: goodbye Seagrove Market

In economic and real estate worlds, one seeks the "highest and best use" for a property. This is defined by dollars, not nostalgia. Sure, I'll miss the old market, but in life change is inevitable.

In my opinion, there are bigger issues to fret about. For example, the seawalls appear to be a disaster in the making. The coastal dune lakes are threaten by run-off from all the new construction. I've seen people draining their swimming pools into Western Lake. I see brown sand dumped next to the boat ramp in Grayton. These are issues that we can influence through activism. Crying about losing the market is futile.
Bob avatar
BobSoWal Insider
#57
Re: goodbye Seagrove Market

In economic and real estate worlds, one seeks the "highest and best use" for a property. This is defined by dollars, not nostalgia. Sure, I'll miss the old market, but in life change is inevitable.

In my opinion, there are bigger issues to fret about. For example, the seawalls appear to be a disaster in the making. The coastal dune lakes are threaten by run-off from all the new construction. I've seen people draining their swimming pools into Western Lake. I see brown sand dumped next to the boat ramp in Grayton. These are issues that we can influence through activism. Crying about losing the market is futile.
The endgame for "highest and best use" is highrise condos. 30A is an anamoly to this economically criminal behavior. The ranting is over a throwback gathering place being displaced by developers who may not care about the existing character of the community. Would you want this project plunked down on Banfill???
lurker1 avatar
lurker1Beach Comber
#58
Re: goodbye Seagrove Market

BOB - of course I wouldn't want to see this project on Banfill Street. Fortunately, current zoning would prevent this. The site at 30A and 395 was previously zoned for a hotel. This is a lawful use for the property (whether I personally like it or not).

My point is for folks to get active. Petition local government to tighten zoning, if that's what you want. Nostalgia doesn't solve the problem of over-zealous development; activism can (I hope).
SantiagoBeach Fanatic
#59
Re: goodbye Seagrove Market

Last night we heard that one of the owners of Seagrove Village Market is also one of the developers for the new Seagrove project. Is this true? :idontno:
yes
SHELLY avatar
SHELLYSoWal Insider
#60
Re: goodbye Seagrove Market

In economic and real estate worlds, one seeks the "highest and best use" for a property. This is defined by dollars, not nostalgia. Sure, I'll miss the old market, but in life change is inevitable.

In my opinion, there are bigger issues to fret about. For example, the seawalls appear to be a disaster in the making. The coastal dune lakes are threaten by run-off from all the new construction. I've seen people draining their swimming pools into Western Lake. I see brown sand dumped next to the boat ramp in Grayton. These are issues that we can influence through activism. Crying about losing the market is futile.

Seawalls, new construction, and using cheap brown sand is also defined by dollars....sounds as if you might be overly "nostalgic" about the white beaches of the area...but as you said, "change is inevitable"...so let it go.
Franny avatar
FrannyBeach Fanatic
#61
Re: goodbye Seagrove Market

I wish we knew of a good photographer to capture the memories...anyone :idontno: Just kidding Kurt...but would love a professional picture of the Seagrove Market :clap_1:
Franny avatar
FrannyBeach Fanatic
#62
Re: goodbye Seagrove Market

Yep, that would be me FoX and the food is not all greasy. And yes, I am very thrilled to have a Publix in Seagrove, Thank you.
Dito KD!!! :lolabove: Obviously not everyone knows what it is like to drive 25-30 minutes in the middle of summer to buy groceries and race home before everything melts or goes bad! As far as greasy..it's fried, not greasy. And they have several grilled items that are very good as well.
Scooter avatar
ScooterBeach Fanatic
#63
Re: goodbye Seagrove Market

Hey Lurker1 - let me know what I can do to help. I'll write letters, etc. Western Lake and Grayton beach are my main concerns. Someday soon I plan to be a resident. I've been involved with zoning issues and commissioners in my area and have very strong feelings concerning overdevelopment. :bang:
TN EagleBeach Crab
#64
Re: goodbye Seagrove Market

Wow, I can't believe it! Why change an already good thing? :roll:

Dunno

GREED!!!!!!!!!!!!!!!!!!
PrincessKel avatar
PrincessKelBeach Comber
#65
My family and I have been regular guests to Seagrove for many years. We think it is the most beautiful and relaxing place on earth. Last summer when we were vacationing, we heard and read that there is going to be some sort of fancy schmancy hotel where the Seagrove Market is/was located. I haven't found any recent information about it, wondering if it ever really happened (hoping it DID NOT!).

We can't wait to get there!!!! July is always so far away
:roll:
Smiling JOe avatar
Smiling JOeSoWal Expert
#66
Re: Seagrove Construction Question

Hotel Viridian, and it didn't happen yet.
PrincessKel avatar
PrincessKelBeach Comber
#67
Re: Seagrove Construction Question

OOOOHHH! I hope it doesn't happen! It will be a very sad event to that wonderful area. If there is any place to voice a concerned opinion, will you please let me know.
Thanks for the quick reply. IS IT JULY YET?????
John R avatar
John Rneeds to get out more
#69
Re: Seagrove Construction Question

brought to you by the same people who own the market.
Beachmom avatar
BeachmomBeach Fanatic
#70
Re: Seagrove Construction Question

brought to you by the same people who own the market.
😱 I didn't know that.

So, will it stay as is until all units are reserved? It looks like they have a ways to go.

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