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http://www.nytimes.com/2010/08/03/business/03yohai.html?hpw
By DENNIS HEVESI
Published: August 2, 2010


The millions of snackers who can?t stop munching Cheez Doodles, those air-puffed tubes of cheddar-flavored corn meal, owe all that pleasure to Morrie Yohai ? although he insisted on spreading the credit.
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Bill Davis/Newsday

Morrie Yohai in 2005.

Mr. Yohai, who always said it was ?we? who ?developed? rather than invented the snack ? sharing the acclaim with colleagues at the factory he owned in the Bronx ? died on July 27 at his home in Kings Point, N.Y., at the age of 90, his son, Robbie, said.

?Is this Mr. Cheez Doodles?? a cashier once asked Mr. Yohai?s wife, Phyllis, when he accompanied her to a local supermarket. Mrs. Yohai liked to let everyone know of her husband?s contribution to between-meal crunchies, according to a 2005 Newsday profile. Their sumptuous home overlooking Long Island Sound was ?the house that Cheez Doodles bought,? she liked to say.