Walmart to offer Private Label Wine

I knew it was just a matter of time!!

Walmart to offer Private Label Wine

Wal-Mart in the U.S. announced that, sometime in 2010, it will begin
offering customers a new discount item, its own store-brand of wine.
The world's largest retail chain is teaming up with Ernest & Julio
Gallo Winery of California to produce the wine at an affordable
price, in the $2.00-$3.50 range.

Wine connoisseurs may not be inclined to put a bottle of Walmart
brand into their shopping cart, but "there is a market for
inexpensive wine," said Kathy Micken, professor of marketing at the
University of Arkansas , "and the right name is important."
Customer surveys were conducted to determine the most attractive
name for the Walmart wine brand. The top surveyed names in order of
popularity were:

10. Chateau Traileur Parc

9. White Trashfindel

8. Big Red Gulp

7. World Championship Riesling

6. NASCARbernet

5. Chef Boyardeaux

4. Peanut Noir

3. I Can't Believe it's not Vinegar

2. Grape Expectations

1. Nasti Spumante

The beauty of Walmart wine is that it can be served with either
white meat (Possum) or red meat (Squirrel).

P.S. Don't bother writing back that this is a hoax. I know possum is
not a white meat.